Brand Tone

Authentic, Passionate, and Educational.

Brand Values

• •Sustainability
• •Quality
• •Transparency
• •Community
• •Passion

Best Practices

• •Lead with "Why": Always connect your products back to the brand's core mission of sustainability and quality. Start with the purpose, not just the product.
• •Use the Founder's Voice: Continue to leverage Aliénor's personal story and expertise. Using "I" in communications (especially on social media and in emails) reinforces the authentic, personal connection the brand has built.
• •Educate, Don't Just Sell: Frame product information as educational content. Explain why a certain fabric is used, what a certification means, or how a design feature enhances the rider's experience.
• •Emphasize Community: Use inclusive language. Phrases like "join us," "together," and "co-created with you" reinforce the brand's community value and make customers feel like insiders.
• •Maintain Transparency: Be open about everything, from pricing to production challenges. This builds trust and loyalty, turning customers into advocates for the brand.

Social Perception

Respected, Trustworthy, and Innovative.

Copy Examples

• •Engineered for your ride. Designed for the planet. Our high-waist riding leggings aren't just a second skin; they're a choice for conscious riding. Made with recycled Italian fabrics and co-developed with riders like you, they offer unmatched comfort and durability. Feel the difference that thoughtful design makes. #BasanneEquestrian #SustainableRiding
• •From an Engineer's Dream to Your Perfect Ride. I'm Aliénor, a rider and an engineer. I founded BASANNE because I couldn't find riding wear that was built to last and made with respect for our planet. So I decided to create it. Discover our story and join a community that believes in buying better, not more.
• •BASANNE: Performance Equestrian Wear. Sustainably Made. Community-Driven. Ride with your values.
• •We're designing our next piece, and we need your help! At BASANNE, you're part of the team. We're in the early stages of developing a new all-season jacket and we want your input. What features are essential for you? What do you value most in a riding jacket? Click here to share your thoughts and help us co-create the perfect piece.
• •Choosing the perfect sustainable fabric is a science! 👩‍🔬 Did you know our fabrics are Oeko-Tex certified and come from Switzerland and Italy? We're obsessed with quality so you can be obsessed with your ride. #EcoFriendly #EquestrianLife #BehindTheScenes