Brand Tone

Playful & Imaginative, Parent-focused & Reassuring, Child-Centric & Empowering, Enthusiastic & Passionate, Approachable & Authentic, Value-Oriented

Brand Values

• •Imaginative & Open-Ended Play
• •Child Development
• •Quality & Durability
• •Safety
• •Family Connection & Fun
• •Practicality for Parents
• •Canadian Made/Small Business Support
• •Reducing Screen Time

Best Practices

• •Develop a "Voice Chart": Create a simple chart outlining "We Are..." (e.g., Playful, Supportive, Canadian) and "We Are Not..." (e.g., Overly Technical, Dismissive, Corporate). Share this with anyone creating content.
• •Prioritize Parent & Child Benefits: Frame every feature in terms of its direct benefit to either the parent (e.g., "easy-to-clean covers mean less stress for you") or the child (e.g., "multiple pieces mean more ways for them to create").
• •Use Storytelling & Relatability: Share the founder's story, customer build examples, or relatable parenting moments. This reinforces the authentic, family-oriented aspect of the brand.
• •Incorporate Keywords Naturally: Weave in terms like "imaginative play," "gross motor skills," "Canadian made," "safe," and "screen-free" authentically within the playful and reassuring tone, rather than just listing them.
• •Engage Actively & Visually on Social Media: Continue showcasing diverse build ideas, user-generated content (with permission), and behind-the-scenes glimpses. Respond to comments and questions with the established warm, helpful, and enthusiastic tone. Maintain consistency across all platforms where the brand is active.

Social Perception

High-Quality Product, Excellent for Kids' Creativity & Development, Good Value for Money (Despite Higher Price Point), Responsive & Trustworthy Brand, Canadian & Ethically Minded, Specialized & Niche

Copy Examples

• •Headline: Unlock a Universe of Play! Barumba Play: 11 Pieces, Endless Adventures. Body: Tired of toys that fizzle out? Our Canadian-made play couch isn't just furniture; it's a fort, a spaceship, a cozy reading nook, and a stage for epic adventures! Watch your child's imagination soar and their confidence grow, one build at a time. More play, less screen. (Tone: Playful, Imaginative, Parent-focused)
• •Headline: Build More Than Just Forts. Build Skills, Memories & Joy. Body: With Barumba Play, every cushion and arch is a stepping stone to development. Our 11-piece set, made with CertiPUR-US® certified foam and easy-wash covers, encourages gross motor skills, problem-solving, and collaborative fun. Invest in play that truly matters. (Tone: Child-Centric, Reassuring, Value-Oriented)
• •Headline: From Our Family to Yours: The Gift of Imaginative Play. Body: As a small, family-owned Canadian business, we know what parents (and kids!) want. Barumba Play was born from a desire for safer, more engaging toys. That’s why our play couches feature 11 versatile pieces, waterproof liners, and kid-tough durability for years of worry-free fun. (Tone: Authentic, Approachable, Reassuring)
• •Headline: Little Hands, Big Creations! Designed for Independent Play. Body: See your little one beam with pride! Barumba Play’s pieces are perfectly sized for small hands to manage, empowering them to bring their wildest ideas to life. From towering castles to secret tunnels, they're the architects of their own amazing worlds. (Tone: Empowering, Child-Centric, Playful)
• •Headline: Barumba Play: Where Quality Meets Quittin' Time for Screens. Body: Give your sofa a break and your kids an invitation to active, creative fun! Our 11-piece play couch is the ultimate energy-buster and imagination-booster. Crafted in Canada with premium, safe materials because playtime should be about joy, not worries. (Tone: Enthusiastic, Value-Oriented, Parent-focused)