Brand Tone

Authentic & Passionate, Adventurous & Story-driven, Welsh & Community-focused, Playful & Approachable, Quality-conscious & Innovative, Eco-conscious

Brand Values

• •Heritage & Storytelling: Celebrating Welsh history and the legend of Barti Ddu.
• •Quality & Craftsmanship: Dedication to creating a smooth, flavourful, and unique spirit.
• •Sustainability & Ethical Practices: Commitment to the environment through recycled materials, biodegradable packaging, B Corp certification, and research into seaweed carbon capture.
• •Authenticity & Passion: Stemming from the founder's love for local ingredients and flavours.
• •Community & Connection: Engaging with the local Pembrokeshire community and fostering a sense of belonging among customers.
• •Innovation: Developing unique products like seaweed-infused rum and a plant-based cream liqueur.

Best Practices

• •Embrace the Narrative: Consistently weave the story of Barti Ddu, Pembrokeshire, and the unique seaweed ingredient into your communications. This creates a memorable and authentic brand identity.
• •Speak with Passion and Authenticity: Let the genuine enthusiasm for the product and its Welsh roots shine through. Avoid overly corporate language; keep it real and relatable, reflecting the founder's spirit.
• •Highlight Welsh Heritage & Local Connection: Use Welsh phrases where appropriate (with translation if needed for a wider audience), feature local scenery, and emphasize the Pembrokeshire origin to reinforce authenticity and a sense of place.
• •Balance Playfulness with Quality: While maintaining a fun and approachable tone (especially on platforms like TikTok), always underscore the premium quality, unique flavour, and award-winning nature of the products.
• •Champion Sustainability Transparently: Regularly communicate your eco-conscious efforts and B Corp values. This builds trust and appeals to consumers who prioritize ethical brands. Make these messages clear, concise, and integrated into the broader brand story.

Social Perception

Barti Rum is generally perceived as a high-quality, innovative, and authentic Welsh brand. Customers appreciate the unique flavour profile, especially the smooth taste and the subtle influence of seaweed. The brand's connection to Pembrokeshire and its pirate namesake is seen as a charming and engaging part of its identity. There's a growing recognition of their commitment to sustainability and ethical practices, particularly with their B Corp certification. The success of their plant-based cream liqueur has broadened their appeal and highlighted their innovative approach. They are seen as a successful small business making significant inroads into the larger market.

Copy Examples

• •Headline: Unearth the Treasure of Pembrokeshire. Taste the Legend of Barti Rum. Body: Inspired by the daring spirit of Welsh pirate Barti Ddu and the wild bounty of our shores, Barti Rum blends Caribbean spice with hand-picked Pembrokeshire laver seaweed. A smooth, adventurous taste in every drop. #BartiRum #WelshRum #TasteTheAdventure
• •Headline: Not Just a Spiced Rum, It's a Story. And a Damn Good One. Body: We took Caribbean rum, infused it with vanilla, clove, citrus, and the soul of Pembrokeshire – our unique laver seaweed. The result? Award-winning smoothness and a taste that whispers tales of the coast. Sip it, mix it, love it. #BartiSpiced #SeaweedRum #PembrokeshireSpirit
• •Headline: Sustainably Spirited. Deliciously Different. Body: At Barti Rum, we believe in flavour that doesn’t cost the earth. From recycled glass bottles to biodegradable labels and our B Corp certification, we’re crafting a better rum for a better planet. Taste the difference pride and purpose make. #BartiRum #BCorp #SustainableSpirits
• •Headline: Cheers to the Unexpected! Our Award-Winning Vegan Cream Liqueur. Body: Who knew plant-based could be this decadent? Our Barti Cream Liqueur is rich, smooth, and spiced to perfection – without the dairy. Perfect for a cosy night in or a lively celebration. Taste why the awards keep rolling in! #BartiCream #VeganLiqueur #AwardWinner
• •Headline: From the "Crazy Seaweed Man" to Your Glass. This is Barti. Body: It started with a passion for Pembrokeshire seaweed and a dream of the perfect spiced rum. Now, Barti is sharing its unique, smooth, and award-winning taste with the world. Join our crew and discover your new favourite. #BartiStory #WelshOriginal #RumRevolution