Brand Tone

Friendly and Approachable, Helpful and Customer-Centric, Professional and Trustworthy, Enthusiastic and Passionate (about home styling)

Brand Values

• •Customer Satisfaction
• •Value for Money
• •Quality and Style
• •Convenience
• •Australian Owned
• •Transparency

Best Practices

• •Be Genuinely Friendly and Warm: Use welcoming language. Phrases like "We're here to help!", "We'd love to see...", "Thanks for sharing!" can maintain an approachable feel.
• •Prioritize Clarity and Helpfulness: Ensure all copy is easy to understand, answers potential customer questions proactively, and guides them smoothly. Avoid jargon. Focus on benefits, not just features (e.g., "easy to clean" is a benefit of a material).
• •Maintain a Positive and Enthusiastic Voice: Show genuine excitement for your products and for helping customers create spaces they love. Use positive adjectives and an upbeat rhythm.
• •Emphasize Australian Identity (Subtly but Consistently): Where appropriate, weave in mentions of being Australian-owned or catering to Australian homes. This builds connection with the local market.
• •Respond to Everyone with Grace: Whether it's a glowing review or a concern, maintain a polite, helpful, and solution-oriented tone in all public communications and direct interactions. This reinforces trustworthiness and care.

Social Perception

Highly Positive, Reliable Retailer, Go-To for Bar Stools, Good Communicators

Copy Examples

• •Find the perfect perch! ✨ At Bar Stool Home, we make it easy to elevate your space with stylish, comfy, and affordable bar stools. Australian owned and loved, with fast & free delivery on 150+ items! #BarStoolHome #KitchenGoals #AussieHomes
• •Meet the 'Coastal Charm' Rattan Bar Stool! ☀️ Bring a touch of breezy elegance to your kitchen island. Crafted for comfort and style, it’s easy to assemble and even easier to love. Plus, enjoy our friendly service and speedy delivery. Your dream space is just a click away!
• •Sit Down & Save! Your Kitchen Makeover Starts Now (Friendly Prices Inside!)
• •We LOVE seeing our stools in your beautiful homes! 😍 Thanks, [Customer Name], for sharing this gorgeous shot of your [Product Name] stools. They look absolutely perfect in your space! Tag us in your pics for a chance to be featured! #HappyCustomers #BarStoolLove #HomeInspo
• •We're Bar Stool Home – your Aussie-owned mates for all things bar stools! 🇦🇺 Our mission? To bring you the biggest range, best value, and friendliest service, making your home shine, one stool at a time. #SupportLocal #HomeFurnitureAustralia