Brand Tone

Authentic & Traditional, Quality-Conscious & Award-Winning, Local & Community-Oriented, Friendly & Approachable, Passionate & Dedicated

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Locality & Community
• •Authenticity & Naturalness
• •Customer Experience

Best Practices

• •Embrace Heritage Storytelling: Consistently weave the brand's rich history (since 1895) and commitment to traditional methods into all communications. Use phrases that evoke a sense of timelessness and enduring quality.
• •Highlight Local Roots: Always emphasize the connection to Banks Peninsula, the use of local milk, and the brand’s role in the community. This reinforces authenticity and supports the "local" value.
• •Showcase Quality & Awards: Subtly (or directly, when appropriate) mention the quality of ingredients and the accolades received. This builds credibility and reinforces the premium nature of the product without sounding arrogant.
• •Maintain a Friendly and Passionate Voice: Whether on social media, website copy, or in-store, maintain a tone that is welcoming, enthusiastic about cheese, and happy to share the craft. Use language that conveys a love for the cheesemaking process.
• •Visual Consistency: Ensure that all imagery (photography, videography) aligns with the brand's values of tradition, naturalness, and quality. Rustic, warm, and authentic visuals will support the written tone.

Social Perception

Highly Respected, Artisanal & Gourmet, Tourist Destination, Authentic New Zealand Product, Reliable & Trustworthy

Copy Examples

• •Headline: Since 1895, We've Been Crafting Excellence. Taste the Tradition of Barrys Bay Cheese. Body: Over 125 years of passion, dedication, and the finest Banks Peninsula milk go into every wheel. Discover the rich heritage and award-winning flavour that only time and tradition can create. #BarrysBayHeritage #GoodTasteComesWithAge
• •Headline: From Our Peninsula to Your Platter: The True Taste of Local. Body: Sourced from local grass-fed cows and handcrafted with care, our cheeses are a celebration of Banks Peninsula. Experience the authentic taste of New Zealand. Visit our factory shop or find us online. #SupportLocalNZ #BanksPeninsulaProud
• •Headline: Award-Winning Taste, Generation After Generation. Body: Why settle for ordinary? Barrys Bay Cheese consistently wins hearts and accolades. Explore our range of traditionally made cheddars, Havarti, and European-style cheeses. Quality you can taste. #NZCheeseAwards #ArtisanCheese
• •Headline: The Secret Ingredient? Time, Love, and Tradition. Body: We resist the rush. At Barrys Bay, we believe in the slow, deliberate art of cheesemaking – the same way we've done it for over a century. It's more work, but it makes a finer cheese. Experience the difference. #HandcraftedCheese #TraditionalMethods
• •Headline: Your Akaroa Adventure Starts with Barrys Bay Cheese. Body: Visiting Banks Peninsula? Don't miss a trip to our historic factory. See the cheesemaking magic, enjoy free tastings, and take home a delicious piece of local heritage. Open daily! #AkaroaMustDo #CheeseLovers