Brand Tone

Engaging & Approachable, Passionate (about storytelling & thrillers), Informative, Professional (as an author), Intriguing (reflective of his genre)

Brand Values

• •Storytelling
• •Entertainment
• •Authenticity
• •Connection with Readers
• •Craftsmanship

Best Practices

• •Know Your Protagonist (and Your Reader): Just as you develop characters in a thriller, understand your ideal reader. Write as if you're speaking directly to someone who loves the thrill of a good story, appreciates clever plots, and enjoys connecting with the mind behind the book.
• •Inject Suspense and Intrigue (Even in Short Copy): Use evocative language, rhetorical questions, and hints of the excitement found in your novels. Make even a simple announcement feel like a mini-prologue to an adventure.
• •Maintain an Approachable Authority: While you are the expert on your fictional worlds, communicate in a way that is open and inviting. Share your passion, not just your credentials. Let your genuine enthusiasm for storytelling shine through.
• •Be Consistent Across Platforms: Whether it's a blog post, a tweet, or a book description, the core voice – engaging, passionate, intriguing – should remain recognizable. Adapt the length and style to the platform, but not the personality.
• •Engage Authentically: When responding to comments or messages, maintain the established brand tone. Be genuinely interested in reader feedback and discussions, reinforcing the value of connection.

Social Perception

As an Author of Thrillers, Respected by Readers of the Genre, Accessible Author, Traditional Author Presence

Copy Examples

• •Website Banner/Social Media Ad: Dive into the shadows. Rip Lane is back. Barry Pirovano’s latest thriller will leave you breathless. Get your copy of [New Book Title] now!
• •Instagram Post (Image of the author or a book): Crafting worlds, one thrilling chapter at a time. What are you reading this weekend? Let me know if Rip Lane is on your list! #ThrillerReads #BarryPirovano #AuthorLife #SuspenseNovel
• •Tweet: Just finished a plot twist that even surprised me! The next Rip Lane adventure is going to be a wild ride. Who's ready? #WritingCommunity #ThrillerWriter #NewBook #AmWriting
• •Email Newsletter Snippet: Behind the scenes of [Book Title]: Ever wonder where the inspiration for a high-stakes chase scene comes from? This month on the blog, I’m sharing a little about the real-life spark (and a lot of imagination) that fueled Chapter 12. Read more and get ready for the thrill.
• •Facebook Ad: Looking for your next page-turner? Readers are calling Barry Pirovano's 'Rip Lane' series 'unputdownable' and 'packed with action.' Discover the world of international espionage and relentless suspense. Start with [First Book in Series] today!