Brand Tone

humorous, irreverent, playful, witty, energetic, and friendly

Brand Values

• •Fun and Laughter
• •Creativity and Originality
• •Connection and Social Interaction
• •Accessibility and Inclusivity
• •Positivity
• •Quality and Entertainment Value

Best Practices

• •Embrace the Weird, Own the Witty: Don't be afraid to be quirky, use puns, and inject humor that's clever and slightly irreverent. Think "fun-loving competitive spirit."
• •Speak Like a Friend (The Funny One): Use conversational, approachable language. Imagine you're explaining the game to a friend you want to make laugh. Avoid overly formal or corporate jargon.
• •Focus on the "Why" - Laughter & Connection: Always tie the copy back to the core benefits: creating laughter, fostering connection, and making memories. Remind people of the joy of playing together.
• •Keep it Energetic and Playful: Use active voice, exclamation points (judiciously!), and enthusiastic language. Your copy should feel as lively as your game nights.
• •Show, Don't Just Tell, the Fun: Use vivid descriptions and relatable scenarios that paint a picture of people enjoying the games. Highlight the "ridiculous," "creative," and "hilarious" aspects. Testimonials and user-generated content can be great for this.

Social Perception

Customers and the public generally perceive Barry & Jason Games very positively as fun and engaging, creative and unique, good for all ages, with founders that have a positive personality, offering quality products, and showing nostalgia and pop culture savvy.

Copy Examples

• •Headline: Game Night Just Got Weird (And Way More Fun). Body: Tired of the same old boring board games? Barry & Jason Games are here to rescue your social life! Get ready for laughter, unexpected twists, and maybe a few new inside jokes. Your friends will thank you (probably).
• •Social Media Post (Image: People laughing hysterically while playing a game): Caption: Warning: May cause uncontrollable laughter, snorting, and an urgent need to play "just one more round!" Our games are designed for maximum fun and minimum boredom. What's your go-to Barry & Jason game for an epic night? #GameNight #PartyGames #BarryAndJasonGames #FunGuaranteed #WeirdIsWonderful
• •Product Description Snippet (for a new quirky game): Introducing "Cosmic Critter Catastrophe!" Ever wondered what happens when a llama, a narwhal, and a toaster get into a dance-off? Neither did we, until we made this game! Unleash your inner weirdo and prepare for organized chaos. Perfect for those who think "normal" is overrated.
• •Email Subject Line: Your Weekend Plans Just Leveled Up! (Thanks To Us) Email Body Snippet: Hey Fun-Seeker! Is your game shelf looking a little… beige? Let's inject some color, chaos, and comedy into your next get-together. Our games are brewed by two best friends who believe laughter is the best party guest.
• •Ad Copy (Short & Punchy): Bored? Game On. Barry & Jason Games: Seriously Fun, Funnily Serious. Grab a game and let the good times roll (or get hilariously weird).