Brand Tone

Aspirational & Stylish, Confident & Modern, Approachable & Engaging, Positive & Motivational

Brand Values

• •Style & Aesthetics
• •Self-Expression
• •Quality
• •Modernity & Trend-Awareness
• •Authenticity

Best Practices

• •Speak the Language of Style: Use fashion-forward and modern terminology that resonates with a style-conscious audience. Keep it sophisticated but not overly complex.
• •Maintain Visual-Verbal Cohesion: Ensure the copy always complements the high-quality, stylish visuals. The words should enhance the aesthetic, not detract from it.
• •Embody Confidence: Write with a confident, assured voice. This reflects the personal brand of Barry Bree and the aspirational nature of the content. Avoid hesitant or overly casual language.
• •Encourage Engagement Subtly: While maintaining an aspirational tone, weave in questions or calls-to-action that invite interaction without feeling desperate. Focus on building a community around shared style interests.
• •Focus on "The Why": Beyond describing products, hint at the lifestyle, feeling, or confidence that the barrybee.ca brand and its (future) products aim to provide. Connect style with self-expression and modern living.

Social Perception

Fashion-Conscious Audience, Influencer, Visually Appealing, Relatability, Limited Broad Recognition

Copy Examples

• •Elevate your everyday. The [Product Name] has arrived – crafted for confidence, designed for the city. Discover the collection at barrybee.ca. #BarryBee #TorontoStyle #MensFashion #NewCollection
• •Video: Quick cuts of design sketches, fabric swatches, model fitting, ending with a glimpse of the product. Text Overlay: Something new is buzzing... 🐝 barrybee.ca – 00.00.00 (Launch Date). Caption: The hive is almost ready. Get ready for barrybee.ca. #BarryBeeLaunch #TorontoFashion #ComingSoon #StyleDrop
• •Inside Look: The Inspiration Behind barrybee.ca + Your Exclusive First Offer
• •barrybee.ca: Curated Style. Unmistakably You.
• •Image: Stylish customer wearing a (future) barrybee.ca item. Text: How do you style your Barry Bee? Tag us @barrybree_ & #BarryBeeStyle for a chance to be featured! Loving this look @[username].