Brand Tone

Enthusiastic, Trendy, Approachable, Informative, Passionate, Curated, Playful

Brand Values

• •Sustainability / Secondhand Ethos
• •Customer Service
• •Timeless Fashion
• •Curation & Quality
• •Hygiene

Best Practices

• •Highlight Curation & Quality: Consistently weave in phrases like 'hand-picked,' 'carefully selected,' 'quality vintage,' and 'sanitized' to reinforce these core values in product descriptions, social posts, and website copy.
• •Share behind-the-scenes glimpses (like their TikTok showing item selection).
• •Use Enthusiastic Language: Incorporate energetic and trendy language in social media, particularly on platforms like TikTok, to match the brand's youthful vibe.
• •Maintain Transparency: Clearly communicate policies like the 14-day free return policy and sanitation processes to build trust with customers.
• •Showcase Style and Inspiration: Provide styling tips and visual content that demonstrate how to wear and style vintage items, aligning with the brand's informative and approachable side.

Social Perception

Trendy and reliable source for popular vintage brands, exciting and good value (especially with Mystery Boxes), growing and engaged community, appreciative of vintage style.

Copy Examples

• •Discover timeless fashion at Barrique Vintage Shop.
• •Each garment is carefully selected and sanitized for your peace of mind.
• •New arrivals are here! Check out our latest drop of hand-picked vintage treasures.
• •Mystery Boxes are back! Get a secondhand surprise with our #VintageMysteryBox.
• •Elevate your style with our curated collection of Ralph Lauren, Lacoste, and Tommy Hilfiger vintage pieces.