Brand Tone

Friendly & Approachable, Knowledgeable & Passionate, Community-Focused & Local, Authentic & Down-to-Earth, Casual & Relaxed

Brand Values

• •Quality & Freshness
• •Craftsmanship & Passion
• •Customer Experience
• •Community Connection
• •Authenticity & Humility
• •Value (in terms of experience and quality for price)

Best Practices

• •Embrace "Madison Local": Continuously weave in references to Madison, local neighborhoods, or Wisconsin. This reinforces community connection (e.g., "your neighborhood cafe," "Madison mornings").
• •Speak Like a Knowledgeable Friend: Share information and expertise about coffee, food, and wine in an accessible, enthusiastic, and unpretentious way. Avoid overly technical jargon unless explained simply.
• •Keep it Warm and Inviting: Use positive, welcoming language. Phrases like "Swing by," "Join us," "We'd love to see you" create an open invitation. Use emojis thoughtfully to enhance warmth.
• •Highlight Freshness and Craft: Emphasize "house-made," "freshly roasted," "hand-selected," and "locally-sourced" to underscore the commitment to quality and the passion behind the products.
• •Be Authentic and Relatable: Draw from the founders' story of building the cafes themselves. Acknowledge the customer's perspective and daily life (e.g., "fuel your day," "your daily pause"). This builds trust and a genuine connection.

Social Perception

Local Favorite/Staple, Go-To Spot, Knowledgeable Wine & Beer Retailer, Good Quality Food & Coffee, Relaxed and Welcoming Atmosphere

Copy Examples

• •Madison mornings just got cozier. ✨ Our new [Seasonal Blend Name] is here, hand-roasted right here in your neighborhood. Featuring notes of [flavor note 1] and [flavor note 2], it’s the perfect cup to welcome the changing season. Swing by your local Barriques and taste what we’ve been brewing! #Barriques #MadisonCoffee #LocallyRoasted #SeasonalSips #YourNeighborhoodCafe
• •Uncork something special with us! 🍷 Join our upcoming [Wine Region/Type] tasting at Barriques [Location] on [Date] at [Time]. Our own wine enthusiasts will guide you through [Number] exceptional selections, sharing stories and pairing ideas. It’s more than just wine; it’s a Barriques experience. Spots are limited – link in bio to reserve yours! #BarriquesWine #MadisonEvents #WineTasting #SupportLocalWI #SipAndDiscover
• •Fuel your day the Barriques way! 💪 Our [Market Bowl Name] is packed with fresh, locally-sourced ingredients like [ingredient 1], [ingredient 2], and our signature [dressing/sauce]. Healthy, hearty, and handcrafted just for you. Stop by for a delicious lunch break – your taste buds will thank you! #BarriquesMarket #MadisonFood #FreshAndLocal #EatWellMadison #LunchGoals
• •Your daily pause, perfected. Whether it's the first coffee of the day, a midday meal, or finding that perfect bottle of wine for tonight, Barriques is your familiar, friendly spot. We built these cafes with our own hands, hoping to build a little community with every cup and every conversation. Thanks for being a part of our story, Madison! ❤️ #Barriques #YourMadisonCafe #CommunityLove #CoffeeAndMore #LocallyMade
• •Ready to explore the world of wine without leaving Madison? 🗺️ Our Wall of 100 Wine Club delivers hand-selected gems to your doorstep (or for easy pick-up!). Discover new favorites, enjoy exclusive discounts, and let our passion for great wine become yours. Learn more and join the club – link in bio! #BarriquesWineClub #MadisonWine #WineSubscription #DiscoverNewWines #SupportSmallBiz