Brand Tone

Personal & Heartfelt, Artisanal & Culturally Rich, Resilient & Evolving, Community-Oriented & Supportive, Slightly Nostalgic but Modernizing

Brand Values

• •Family & Love
• •Heritage & Craftsmanship
• •Resilience & Purpose
• •Quality & Uniqueness
• •Giving Back & Connection

Best Practices

• •Lead with the "Why": Always circle back to the core story – the inspiration from Adriana's son and the mission to support CHD families. This personal, heartfelt anchor should subtly infuse most communications.
• •Embrace Cultural Storytelling: Weave in the richness of Mexican heritage and the artisanal nature of the products. Use descriptive language that evokes the craftsmanship and cultural significance.
• •Maintain a Warm, Empathetic Voice: Whether it's product descriptions, social media updates, or customer service, the tone should be approachable, kind, and understanding, reflecting the brand's compassionate values.
• •Highlight Uniqueness and Curation: Emphasize that the items are carefully chosen designs, often handcrafted or with a special cultural meaning, differentiating them from mass-produced goods.
• •Be Authentic and Transparent: Share updates about the mission and the impact of customer support when appropriate. Authenticity in sharing the journey (both the joys and challenges) builds trust and deepens the connection with the audience.

Social Perception

Positive & Supportive, Associated with Mexican Culture & Artisanship, Trusted for Custom Work (Historically), A Brand with a Story, Evolving Identity

Copy Examples

• •Headline: More Than Decor, It's a Piece of Heart. Body: Discover unique, handcrafted treasures from Barrio Antiguo Designs. Each piece tells a story of heritage, resilience, and the enduring power of love. Inspired by a mother's journey, a portion of every purchase supports little warriors with CHD.
• •Headline: Adorn Your Life with Meaning. Body: Our Sacred Heart collection, inspired by rich Mexican traditions and a deep personal journey, brings more than beauty to your space – it brings hope. Find jewelry and home decor that speaks to your soul at Barrio Antiguo Designs.
• •Headline: From Our Family's Story to Your Home. Body: Barrio Antiguo Designs began with a passion for unique, handcrafted pieces. Today, it's driven by a mother's love and a mission to give back. Explore our curated collection of Mexican-inspired decor and gifts, each chosen with heart.
• •Headline: The Art of Resilience, The Beauty of Giving. Body: Each item at Barrio Antiguo Designs is a celebration of vibrant culture and unwavering spirit. Join us in supporting an important cause while bringing unique, artisanal beauty into your life. Shop our collections today.
• •Headline: Cherish Heritage. Embrace Hope. Body: Barrio Antiguo Designs offers beautifully crafted pieces that honor Mexican artistry and support a heartfelt mission. From intricate Sacred Heart decor to unique "cositas," find something special that resonates with meaning.