Brand Tone

Professional, Technical, and Authoritative

Brand Values

• •Quality and Safety
• •Innovation and Customization
• •Sustainability
• •Partnership and Reliability

Best Practices

• •Maintain a Professional and Authoritative Tone: Always use clear, direct, and professional language. Avoid slang, overly casual phrasing, or humor. The goal is to build trust and convey expertise.
• •Lead with Client Benefits, Supported by Technical Features: Instead of just listing materials, frame them around what they achieve for the client. For example, "Achieve a longer shelf life with our EVOH high-barrier films" is stronger than "We sell EVOH high-barrier films."
• •Emphasize Core Values in All Communication: Every piece of content, from a website update to a sales email, should reinforce the values of quality, reliability, innovation, and partnership.
• •Develop a Glossary of Key Terms: Standardize the use of technical terms (e.g., "mono-material," "composite film," "high-barrier") across all written materials to ensure consistency and clarity.
• •Address Industry Trends Proactively: Integrate key market drivers like sustainability, the German Packaging Act (VerpackG), and the circular economy into your messaging. This shows that the brand is forward-thinking and understands the challenges its clients face.

Social Perception

Within its specific industry niche, Barriereverpackungen is perceived as a specialized, expert supplier and a traditional, established German company focused on product excellence. It is seen as reliable but not necessarily high-profile, with its perception largely built on direct experience and word-of-mouth within its B2B client base.

Copy Examples

• •Advanced Barrier Films: Maximum Protection, Uncompromised Quality. Your Partner in Product Integrity.
• •Engineered for a circular economy. Our new mono-material PE composite film offers superior barrier protection while being 100% recyclable. Meet sustainability targets without sacrificing performance. The future of flexible packaging is here.
• •For over two decades, Barriereverpackungen has been a leader in high-performance flexible packaging solutions. We empower businesses in the food and non-food sectors with customized, high-barrier films that guarantee product safety and extend shelf life. We combine German engineering with a commitment to innovation and client success.
• •Your Product Deserves the Best Protection. Discover Our High-Barrier Packaging Solutions. Quality. Reliability. Innovation.
• •Is your packaging optimized for shelf life and sustainability?