Brand Tone

friendly, accessible, helpful, and encouraging

Brand Values

• •Accessibility: A core value is "helping make water sports accessible, wherever you are in the world." This is reinforced by their motto, "Say yes to barrels, not barriers."
• •Customer Focus & Care: BPS emphasizes genuinely caring for each customer and product "like they're our first." They highlight their "Right Choice" guarantee and easy customer service contact.
• •Passion for Water Sports: The founder is described as a "water sports nut" with over 30 years of passion. They state they "ONLY sell what we know and love - water sports gear."
• •Family Business & Trust: They identify as a "small family business" started by a Kiwi surfer. This fosters a sense of trust and personal investment.
• •Quality & Practicality: While aiming for accessibility, they also focus on "good quality gear" and test their products in New Zealand. They offer practical guides and information.
• •Environmental Consideration (emerging): There's a growing emphasis on sustainability, such as using recycled nylon plastic for fins and promoting rPET materials. Their 2023 goal was to "create products that removed more waste from the environment than they created."

Best Practices

• •Speak Like a Friend: Use warm, approachable, and encouraging language. Avoid overly technical jargon unless explained simply. Think "helpful advice from a seasoned mate."
• •Emphasize "We" and "You": Foster a sense of community and direct connection. Phrases like "We're here for you," "Let's get you started," make the brand feel personal.
• •Highlight the "Why": Continuously reiterate the core mission: making water sports accessible and helping people "get out and do." This passion should shine through.
• •Be Authentic and Transparent: Reference the family business origins and New Zealand roots where appropriate. If discussing product features, explain the benefits in a clear, honest way.
• •Keep it Positive and Action-Oriented: Use uplifting language that inspires confidence and excitement. Encourage engagement and participation in water sports. End with clear calls to action (e.g., "Explore our gear," "Ask us anything," "Share your adventures").

Social Perception

The brand successfully conveys its commitment to helping people enjoy water sports without breaking the bank, backed by a strong customer service ethic.

Copy Examples

• •Headline: Stop Dreaming, Start Doing. Your Wave Awaits. Body: At Barrel Point Surf, we believe everyone deserves the thrill of the water. That's why we offer quality, affordable gear to get you out there. No more barriers, just barrels of fun! #SayYesToBarrels
• •Headline: Family Fun on the Water, Made Easy. Body: From our Kiwi family to yours, BPS is here to make your next water adventure unforgettable. We design and test gear we use ourselves, so you can trust it for your crew. Let's make some memories!
• •Headline: Got a Question? We're All Ears (and Paddles)! Body: As a small family business, we're passionate about helping you find the perfect gear. Have a doubt? Need advice? Just reach out! We're here to support your journey from the shore to the surf.
• •Headline: Ride More, Worry Less. Our Gear's Got Your Back. Body: With our 'Right Choice' guarantee, you can shop with confidence. We stand by our products 100% because we love water sports as much as you do. Gear up and get out there!
• •Headline: Good for Your Soul, Better for Our Planet. Body: We're stoked to offer gear made with recycled materials, helping to keep our oceans clean. Choose BPS and join us in protecting the playgrounds we love. #SustainableStoke