Brand Tone

Authentic, Passionate, Friendly, Approachable, Vibrant, Flavorful, Community-Oriented, Professional, and Reliable

Brand Values

• •Authenticity
• •Quality & Freshness
• •Customer Satisfaction & Service
• •Passion for Food & Culture
• •Community & Connection
• •Experience

Best Practices

• •Embrace Authenticity in Language: Use words and phrases that reflect the genuine Portuguese and Spanish culinary heritage (e.g., "sabores auténticos," "tradición," "feito com amor" – or English equivalents like "authentic flavours," "tradition," "made with love"). Share stories about the food's origins.
• •Maintain a Friendly and Welcoming Voice: Whether writing social media captions, website content, or email responses, keep the tone warm, approachable, and personal, just like an interaction with Christian and Sandra. Use "we" and address the audience directly.
• •Showcase Passion Visually and Verbally: Use vibrant, high-quality images of the food that make mouths water. Accompany them with enthusiastic and descriptive language that conveys your love for the food and the joy of sharing it.
• •Foster Community Engagement: Actively respond to comments and messages on social media. Encourage user-generated content (e.g., customers sharing photos). Use language that builds a sense of belonging and shared experience.
• •Be Consistent Across All Channels: Ensure the tone used on the website aligns with social media, catering brochures, and any in-person interactions. This builds trust and reinforces the brand identity. While Twitter is less active, if used, it should still echo the core brand voice.

Social Perception

Barraca is very well-regarded by its customers. They are praised for offering delicious, authentic, and high-quality food, exceptional service, being a go-to for events, providing an authentic cultural experience, and value for money.

Copy Examples

• •¡Hola Gold Coast! 🔥 Get ready to spice up your week! Barraca is bringing the authentic flavours of Portugal & Spain straight to [Location] today from [Time]! Swing by for our famous Piri Piri Chicken, sizzling Espetos, or a taste of our traditional Paella. Come find your new favourite street food! #BarracaGC #PortugueseFood #SpanishFood #GoldCoastFoodTruck #StreetFood #AuthenticFlavours
• •Taste the Passion, Experience the Tradition. Let Barraca bring the vibrant heart of Portuguese & Spanish street food to your next event. Unforgettable flavours, stress-free catering.
• •Authentic Portuguese & Spanish Street Food GC. Catering & Food Truck. Taste Tradition. Enquire Now!
• •Feeling hungry? Our signature Prego Brisket Burger is calling your name! Slow-cooked, tender beef brisket, marinated in traditional spices, served on a fresh bun. It’s a flavour explosion you don’t want to miss. Find us this week: [Link to schedule]. #BarracaFoodTruck #PregoBurger #PortugueseFlavours #GoldCoastEats #FoodComaWarning
• •(Image: Close-up of sizzling Espetos on the grill) Text: 🔥 Sizzle, Sizzle! 🔥 What’s your favourite Barraca Espeto? Let us know below! 👇 #Espetos #CharcoalGrill #BarracaGC #StreetFoodLove