Brand Tone

Trendy, Minimalist, and Fashion-Forward.

Brand Values

• •Style as Self-Expression
• •Aesthetic and Quality
• •Trend-Consciousness
• •Community and Social Proof

Best Practices

• •Prioritize Visual Storytelling: All copy should complement high-quality, professional, and user-generated visuals. The words support the look, not the other way around.
• •Maintain a Minimalist Voice: Use short, confident, and direct sentences. Avoid long paragraphs and technical specifications. Let the product's style speak for itself.
• •Leverage User-Generated Content (UGC): Actively encourage customers to share photos using branded hashtags. Reposting this content reinforces the brand's community value and provides authentic social proof.
• •Use Fashion-Centric Language: Frame the product as an accessory. Use terms from the fashion world like "outfit," "style," "collection," "look," and "new season colors" to describe products and promotions.
• •Engage with the Community: The tone should remain conversational and engaged in social media comments and DMs. Responding to users in the same trendy and minimalist voice reinforces the brand personality.

Social Perception

The brand is perceived as a source for a trendy and coveted fashion accessory, visually and tactilely appealing. It is seen as a premium niche product, though there's a perception that its primary benefit leans towards aesthetic over protective utility.

Copy Examples

• •Your phone’s new favorite outfit. Soft, stylish, and ready for its close-up. Tap to shop the look. #baroncelliworld #puffercase #phonecase
• •Puffy, But Not Bulky. The perfect balance of style and protection.
• •Tired of boring phone cases? Dress your phone in a statement. The viral Puffer Case is here. Shop our new collection of colors now.
• •It’s the case you’ve seen everywhere, and for good reason. Engineered with a soft, quilted texture and raised edges for screen protection, it turns your phone into a fashion-forward accessory without adding bulk.
• •The Drop is Here: New Puffer Case Colors Have Arrived.