Brand Tone

Aspirational & Luxurious, Traditional & Heritage-Focused, Direct & Promotional (on social media), Inconsistent (based on customer feedback)

Brand Values

• •Craftsmanship & Quality
• •Customer Satisfaction (Stated)
• •Heritage & Tradition
• •Beauty & Elegance
• •Innovation (Stated)
• •Ethical Sourcing (Implied/Associated)

Best Practices

• •Develop a Clear Brand Voice Guide: Document the desired tone (e.g., sophisticated, warm, traditional, expert), key messaging points, words to use, and words to avoid. Share this with everyone creating content.
• •Emphasize Heritage and Craftsmanship Consistently: Weave the brand's long history (since 1969) and the skill of its artisans into product descriptions, social media posts, and 'About Us' sections to reinforce tradition and quality.
• •Prioritize Customer-Centric Language: While showcasing luxury, ensure the language is also inviting and focuses on how the jewelry makes the customer feel or the significance it can hold for them. Address customer needs and aspirations.
• •Maintain Professionalism and Empathy in All Communications: This is crucial for addressing the customer service concerns. All copy, from marketing materials to customer service responses (even on complaint platforms), should be polite, respectful, and solution-oriented, reflecting the desired premium brand image.
• •Ensure Visual and Textual Harmony: The luxurious and high-quality imagery on the website and social media should be matched by equally polished, error-free, and sophisticated copy. The language should enhance the visual story, not detract from it.

Social Perception

Mixed: The perception is varied. On one hand, the brand presents itself as a purveyor of high-quality, luxurious jewelry with a rich heritage. Concerns about Customer Service: On the other hand, online complaint platforms reveal that a segment of customers has experienced issues with customer service, communication, and post-purchase support, leading to frustration. Brand Name Ambiguity: The similarity in names and the existence of unrelated products can lead to confusion.

Copy Examples

• •Barok Diamond: Crafting Legacies, Adorning Generations Since 1969. Body: Experience the enduring allure of diamonds, meticulously shaped by decades of family tradition. Each Barok Diamond piece is more than jewelry; it's a testament to timeless artistry and your unique story. Discover the Barok spirit.
• •The Sparkle of Trust, The Promise of Quality. Body: At Barok Diamond, every facet reflects our commitment to excellence. From ethically sourced gemstones to master craftsmanship, we ensure your cherished piece is worthy of a lifetime. Certified brilliance, guaranteed satisfaction.
• •Unveil Your Radiance. Discover Barok. Body: Let our masterfully designed collections illuminate your every moment. Whether a statement of love, a mark of success, or a whisper of elegance, find the perfect expression of you at Barok Diamond.
• •More Than a Diamond, It's a Barok. Body: For over half a century, the Akdoğan family has poured passion and precision into every creation. Embrace the heritage, the artistry, and the soul of Barok Diamond – where every piece tells a story of splendor.
• •Your Journey, Embellished with Timeless Elegance. Body: From the heart of Istanbul to the world, Barok Diamond brings you jewelry that transcends trends. Explore our collections and find the piece that speaks to your heart, crafted with a legacy of trust and beauty.