Brand Tone

Whimsical, Approachable, and Dependable

Brand Values

• •Environmental Responsibility
• •Customer-Centric Service
• •Passion for the Hobby
• •Kaizen (Continuous Improvement)

Best Practices

• •Embrace the Narrative: Consistently reference the brand's character mascots (Barngey, Jet, Licky, Rosie) in marketing copy. This reinforces the whimsical, friendly tone and makes the brand more memorable.
• •Balance Fun with Reliability: While the tone is playful, always pair it with a message of competence. For example, "Our team of critters works hard to get your order out fast!" This assures customers that behind the fun exterior is an efficient business.
• •Highlight Green Practices: Regularly incorporate messaging about the eco-friendly packaging and environmental commitment in various communications, from product descriptions to order confirmation emails. This solidifies it as a core value.
• •Use Hobby-Specific Language: Continue using terms and card names that resonate with the TCG community ("pulls," "duels," "meta," specific card names). This demonstrates authenticity and shows you are part of the community, not just a seller to it.
• •Keep Communication Clear and Simple: In all transactional and informational text (FAQs, shipping policies), maintain the clear, direct, and helpful tone found on the current website. The whimsical voice should be for marketing and engagement, while clarity is key for customer service.

Social Perception

Customers perceive the brand as highly reliable, efficient, and honest, consistently meeting or exceeding expectations in product accuracy, pricing, and prompt, safe delivery.

Copy Examples

• •Subject: The hunt is over! Fresh loot just dropped in the barn! Jet the crow has been busy stocking the latest [Product Name] booster packs. Grab your set before Licky the warehouse manager squirrels all of them away for himself. What epic pulls are you hoping for?
• •Play the games you love, with respect for the planet we share. We use eco-friendly packaging for every order, so you can build your deck without building up waste. See our commitment.
• •Need that final piece for your deck? We've got a fresh stock of Ash Blossom & Joyous Spring at the shop. Fast shipping means it can be in your hands before your next local tournament. Don't let your opponent get the drop on you!
• •Canada's friendly online hobby store, run by a bear, a crow, and their pals! We specialize in Yu-Gi-Oh!, Pokémon, & MTG. Packed with care for the planet and shipped faster than a Giga-Gagagigo.
• •Barngey's clearing out the barn! Get 15% off all gaming supplies this week. From deck boxes to sleeves, get geared up for your next duel. No code needed—the prices have already been wrangled!