Brand Tone

informative, helpful, and approachable, with an emphasis on quality and affordability

Brand Values

• •Quality
• •Affordability
• •Customer Focus & Service
• •Australian Owned
• •Versatility & Style

Best Practices

• •Focus on Solutions & Benefits: Instead of just listing product features, highlight how barn doors solve customer problems (e.g., save space, add style, increase home value).
• •Use Clear, Concise Language: Avoid overly technical jargon. Make information easy to understand for a broad audience, including DIY enthusiasts.
• •Maintain an Approachable & Helpful Demeanor: Frame copy in a way that invites questions and engagement. Use phrases like "We're here to help," or "Let's find the perfect door for you."
• •Emphasize Quality & Durability: Consistently weave in mentions of "Aussie-standard," material quality, and warranty information to build trust and justify the purchase.
• •Showcase Versatility with Visuals & Descriptions: Use evocative language and encourage the use of customer photos (as they already do) to show how barn doors fit into diverse interior styles, from rustic to modern.

Social Perception

Generally perceived as a reliable source for quality barn doors and hardware at reasonable prices. Customers often express satisfaction with the end product and the service received. Seen as a specialist in the barn door market in Australia. The availability of DIY options and customization is well-received.

Copy Examples

• •Headline: Transform Your Space with Stylish & Affordable Aussie Barn Doors. Body: Dreaming of that perfect farmhouse touch or a sleek, space-saving solution? At Barn Door Outlet, we bring you high-quality, Aussie-standard barn doors and hardware without the premium price tag. Explore our range and find the ideal fit for your home.
• •Headline: Quality You Can Trust, Style You’ll Love. Body: Our barn doors aren't just about looks; they're built to last. With a 3-year warranty on doors and a 10-year warranty on hardware, invest in a feature piece that’s both beautiful and durable. Your home deserves the best.
• •Headline: DIY Made Easy: Your Dream Barn Door is Within Reach! Body: Love a hands-on project? Our DIY barn door kits come with everything you need to create a stunning entrance. Plus, our friendly team is here to help if you have questions. Let's build something amazing together!
• •Headline: Don't Just Renovate, Elevate! Discover the Barn Door Difference. Body: Barn doors are more than a trend; they're a smart, stylish way to add character and functionality to any room. From space-saving sliders for ensuites to grand entrances for living areas, see how a Barn Door Outlet door can redefine your space.
• •Headline: Your Vision, Our Expertise. Custom Barn Doors Made for You. Body: Can't find exactly what you're looking for? We offer customisation options to bring your unique barn door vision to life. Chat with our Melbourne-based team today and let's create a door that's truly yours.