Brand Tone

traditional, proud, and quality-focused

Brand Values

• •British Heritage and Craftsmanship
• •Quality
• •Authenticity ("Made in Britain")
• •Customer Satisfaction
• •Tradition with a Contemporary Touch

Best Practices

• •Emphasize Heritage: Consistently reference Macclesfield, the history of English silk, and the "Made in Britain" aspect.
• •Highlight Quality Materials: Frequently mention the use of "100% pure Macclesfield silk" and the hand-finished nature of the products.
• •Maintain a Refined Vocabulary: Use language that conveys elegance, tradition, and craftsmanship (e.g., "meticulous," "distinction," "enduring," "authentic").
• •Showcase Craftsmanship: Detail aspects of the design, print, weave, and make-up process where appropriate to underscore the skill involved.
• •Let Customer Voices Reinforce the Message: Integrate customer testimonials that speak to quality, British origin, and satisfaction to provide social proof that aligns with the brand's core values.

Social Perception

Barnaby Silks is perceived as a reputable provider of high-quality, British-made silk accessories. Customers view their products as excellent value for money and appreciate the craftsmanship and heritage. The brand is often chosen for significant life events, suggesting trust and a perception of luxury and reliability. They are seen as a local business with strong connections to their industrial legacy.

Copy Examples

• •Experience the enduring legacy of English silk. Our ties, handcrafted in Macclesfield, offer timeless elegance and unmatched quality. #BarnabySilks #MadeInBritain
• •From the historic heart of the silk industry to your wardrobe. Discover the meticulous craftsmanship of a Barnaby Silks tie – a true mark of distinction. #BritishMade #SilkTie
• •Celebrate life's special moments with a touch of British heritage. Our pure Macclesfield silk accessories are crafted to be treasured. #LuxurySilk #TimelessStyle
• •Barnaby Silks: Weaving tradition and quality into every thread. Own a piece of authentic British craftsmanship. #Heritage #SilkAccessories
• •More than just a tie, it's a statement. Choose Barnaby Silks for exceptional quality, designed and made entirely in the UK. #MacclesfieldSilk #CraftedForYou