Brand Tone

Passionate & Knowledgeable, Welcoming & Convivial, Authentic & Local, Modern & Vibrant, Approachable & Enthusiastic

Brand Values

• •Quality: A strong emphasis on high-quality craft beers and well-prepared food using local ingredients.
• •Expertise/Curation: Pride in a carefully selected and diverse beer offering, with staff likely knowledgeable about the products.
• •Community & Conviviality: Creating a welcoming space for people to gather, socialize, and enjoy good food and drinks.
• •Local Focus: Supporting and showcasing local Quebec breweries and producers.
• •Authenticity: Offering a genuine pub experience with a modern, elevated twist.

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to. For barlupulus, this includes craft beer lovers, foodies, and locals. Use language that resonates with them – knowledgeable but not snobbish, enthusiastic but genuine. Use a mix of French and English if appropriate for the platform and audience (as seen on their social media).
• •Highlight Your Unique Selling Propositions (USPs) Consistently: Weave your core values (quality beer, local cuisine, convivial atmosphere) into all your communications. Whether it's a menu description, a social media post, or an event announcement, ensure these elements shine through.
• •Be Authentic and Passionate: Let your genuine love for craft beer and good food come across. Share stories about breweries, highlight unique ingredients, and express enthusiasm for new arrivals or special dishes. Avoid overly corporate or generic language.
• •Maintain a Consistent Visual and Verbal Identity: Ensure your copy's tone aligns with your visual branding (logo, website design, photography style). The modern, clean, and inviting visuals of barlupulus should be matched by clear, engaging, and friendly text.
• •Engage and Interact: On social media, respond to comments and messages in the same brand voice. This reinforces your personality and shows you value your community. Keep the tone conversational and approachable.

Social Perception

A go-to destination for craft beer enthusiasts in Montreal, particularly in the Villeray neighborhood. A place offering delicious, elevated pub food that pairs well with their beer selection. A bar with a pleasant, cozy, and lively atmosphere, suitable for various occasions, from casual meetups to small celebrations. Staffed by friendly, helpful, and often knowledgeable individuals. A reliable spot for quality and a good overall experience.

Copy Examples

• •Headline: Discover Your Next Favorite Pint. Body: At barlupulus, we're passionate about hops, malt, and everything in between. Explore our ever-evolving tap list featuring Quebec's finest brews and global craft gems. Our team is always ready to guide you to the perfect pour. Cheers to good beer!
• •Headline: Villeray's Coziest Corner for Craft & Cuisine. Body: Step into barlupulus and feel right at home. We're serving up revisited pub classics made with love and local ingredients, alongside a beer selection that’ll make your taste buds sing. Gather your friends, share a plate, and raise a glass with us!
• •Headline: Fresh Taps & Tasty Plates – That's How We Roll. Body: New beer alert! We've just tapped [Name of Beer], a [Style] from [Brewery] that's bursting with [Flavor notes]. Pair it with our signature [Food Dish] for the ultimate barlupulus experience. Come on down, your table's waiting!
• •Headline: More Than Just a Bar. It's a Beer Celebration. Body: From crisp lagers to bold IPAs and rich stouts, our curated collection is a tribute to the art of brewing. At barlupulus, every sip tells a story. Join us and become part of Villeray's vibrant beer culture.
• •Headline: Your Local Pour House, Elevated. Body: We believe in great beer, fantastic food, and even better company. barlupulus combines the comfort of your neighborhood pub with a passion for quality and a modern Villeray vibe. Experience the difference tonight.