Brand Tone

Inspirational & Empowering, Warm & Personal, Feminine & Classic, Sincere & Caring, Elegant & Upscale

Brand Values

• •Legacy & Heritage
• •Courage
• •Inspiration
• •Community
• •Philanthropy & Giving Back
• •Quality
• •Personal Connection

Best Practices

• •Embrace Storytelling: Consistently weave the brand's origin story, the inspiration behind the name, and the mission of honoring courageous women into your copy.
• •Maintain a Warm, Personal Voice: Write as if you are speaking directly to a friend. Use inclusive language ("we," "our community"). Incorporate Jennifer Jarvis's personal touch where appropriate (e.g., "A note from Jennifer").
• •Highlight Values: Explicitly and implicitly mention core values like courage, legacy, inspiration, and community in product descriptions, social media captions, and email communications.
• •Focus on Empowerment: Frame product benefits not just around aesthetics, but around how they make the wearer feel – confident, inspired, courageous, and part of something meaningful.
• •Use Elegant and Evocative Language: Reflect the "upscale" and "feminine classics" nature of the brand through sophisticated yet accessible language. Avoid overly casual slang while maintaining warmth.

Social Perception

Barlow and Browning is perceived as a brand with a heartfelt mission beyond just selling clothes. Customers likely see it as a source of classic, feminine apparel and unique gifts, coupled with a personal touch that makes them feel valued. The narrative of honoring courageous women and giving back to the community resonates with an audience that appreciates authenticity and purpose-driven brands. The focus on styles for women over 40 and 50 on platforms like TikTok suggests an appreciation from a mature demographic seeking timeless fashion.

Copy Examples

• •Website Banner: "Barlow and Browning: Weaving the legacy of courageous women into every thread. Discover timeless style that tells your story."
• •Product Description (for a classic dress): "Elegance endures. Our [Dress Name] is more than a garment; it's an embrace of classic femininity and the quiet confidence that comes from within. Crafted for the woman who leads with grace and inspires by example."
• •Instagram Post: "Inspired by the strength of generations past, curated for the courageous woman you are today. ✨ Each piece in our collection is chosen with love, hoping to add a touch of beauty and inspiration to your journey. #BarlowAndBrowning #LegacyOfCourage #FeminineStyle"
• •Email Newsletter Snippet: "A Note from Jennifer: This week, we celebrate the small acts of courage that shape our lives. At Barlow & Browning, we believe in the power of community and lifting each other up. A portion of every purchase this month supports [Charity Name], helping empower women to write their own inspiring stories."
• •About Us Page Excerpt: "More than a boutique, Barlow & Browning is a tribute to the enduring spirit of women. Founded on the timeless values of our namesakes, Virginia Barlow and 'Annie' Browning, we are dedicated to offering pieces that are as beautiful and resilient as the women who wear them."