Brand Tone

Artistic and Refined, Authentic and Handcrafted, Innovative and Unique, Nature-Inspired and Evocative, Quietly Confident, Slightly Niche/Bespoke

Brand Values

• •Craftsmanship and Quality
• •Artistic Integrity and Originality
• •Heritage and Family Legacy
• •Innovation
• •Connection to Nature
• •Personal Touch
• •Relatability

Best Practices

• •Emphasize Craft and Materiality: Always highlight the "fine photographs" and the "intriguing papers." Use descriptive words that evoke texture, quality, and the handcrafted nature of both the photography and the printing process (e.g., "meticulous," "tactile," "hand-selected," "archival").
• •Weave in the Heritage Story: Subtly reference the multi-generational aspect and the family tradition. This adds depth and authenticity without needing to be the sole focus of every piece of copy. Phrases like "decades of artistry" or "a family's vision" can achieve this.
• •Focus on Evoking Emotion and Connection: Align with the stated goal of creating images that viewers resonate with. Use language that speaks to feeling, memory, and the story behind the image (e.g., "capture the essence," "a moment of reflection," "art that speaks to you").
• •Maintain a Refined and Artistic Vocabulary: Avoid overly casual slang or overly aggressive sales language. The tone should mirror the sophistication and artistic merit of the products themselves. Think "curated," "inspired," "vision," "composition."
• •Highlight Uniqueness and Innovation: Consistently remind the audience of what sets Barloga Studios apart—the special papers, the unique hanging methods, and the fresh perspectives on familiar subjects. Use terms like "transcends traditional," "distinctive," "one-of-a-kind," "innovative presentation."

Social Perception

Respected by Peers and Retailers, Appreciated for Uniqueness, Seen as High-Quality Art, Associated with Nature and Detail

Copy Examples

• •Headline: Where Art Meets Artifact: Photography Reimagined on Intriguing Papers. Body: At Barloga Studios, each photograph is a conversation between light, subject, and the rare, tactile papers it lives on. Discover images that do more than decorate—they tell a story, handcrafted for yours. Tone: Artistic, Refined, Authentic.
• •Headline: Beyond the Print: A Legacy of Vision, Woven into Every Fiber. Body: Three generations of Barloga artistry, captured not just on film, but on substrates that breathe life into each image. Experience photography that honors tradition while daring to be different. Hand-signed, uniquely yours. Tone: Heritage-focused, Handcrafted, Quietly Confident.
• •Headline: The Soul of Nature, Pressed onto Paper. Body: Explore our collections and find the delicate arch of a feather, the intricate weave of a nest—rendered with breathtaking clarity on papers as unique as the subjects themselves. Barloga Studios: bringing the evocative power of the natural world into your space. Tone: Nature-Inspired, Evocative, Refined.
• •Headline: Not Just a Photograph. An Heirloom. Body: We meticulously craft each piece, from the initial capture to the final print on extraordinary, often "unprintable," papers. It's more than art; it's a piece of our story, ready to become part of yours. Tone: Quality-focused, Authentic, Slightly Niche.
• •Headline: Dare to Display Differently. Body: Forget conventional framing. Our fine art photographs, printed on intriguing, handmade papers, are often paired with unique hanging systems of leather, wood, and steel. Elevate your walls with art that is as original in its presentation as it is in its conception. Tone: Innovative, Unique, Confident.