Brand Tone

Friendly and Approachable, Caring and Empathetic, Professional and Trustworthy, Innovative and Modern, Playful and Joyful

Brand Values

• •Health and Wellbeing of Pets
• •Personalization
• •Science and Expertise
• •Customer-centricity & Support
• •Innovation
• •Happiness and Joy
• •Transparency and Trust

Best Practices

• •Know Your Audience, Love Their Pets: Always write with the pet owner in mind, acknowledging their love and concern for their animal companion. Use language that resonates with their desire for the best for their pet.
• •Balance Expertise with Warmth: While highlighting the scientific backing and veterinary expertise, maintain a friendly, approachable, and empathetic tone. Avoid overly technical jargon unless clearly explained.
• •Emphasize Personalization: Wherever possible, reinforce the tailored nature of Barkyn's offerings. Use words like 'personalized,' 'customized,' 'your dog,' and 'unique needs.'
• •Focus on Benefits, Not Just Features: Translate product features (e.g., 'AI-powered health score') into tangible benefits for the pet and owner (e.g., 'Proactive insights to keep your dog thriving and catch concerns early').
• •Be Consistent Across All Channels: Ensure the tone used on the website aligns with social media, email communications, and even packaging. Develop brand voice guidelines to help all content creators stay on the same page.

Social Perception

Trusted Partner in Pet Health, High Quality, Convenient, Innovative and Forward-Thinking, Caring and Supportive Brand, Loved Brand

Copy Examples

• •Headline (Website/Ad): More Healthy Years, More Happy Wags. Discover Personalized Nutrition Backed by Vets.
• •Social Media Post (Instagram): Zoomies fueled by science! 🐾 Our personalized plans are designed by vets to keep your best friend feeling their absolute best. What adventures are you and your pup up to today? #BarkynJoy #HealthyDogHappyLife
• •Email Subject Line: Tail-wagging news! [Dog's Name]'s personalized health insights are here.
• •Product Description (Treats): Unleash the Fun! Our [Treat Name] aren't just delicious; they're packed with goodness to keep those happy dances going. Because every good dog deserves a guilt-free indulgence!
• •About Us Snippet: At Barkyn, we're more than just dog food. We're a dedicated team of pet lovers, vets, and tech innovators on a mission to help your furry family member live a longer, healthier, and happier life. Because dogs are family.