Brand Tone

friendly, caring, and expert

Brand Values

• •Pet Well-being & Health
• •Personalization
• •Convenience
• •Human Connection/Empathy
• •Innovation & Technology
• •Quality
• •Transparency

Best Practices

• •Always Prioritize the Pet's Well-being: Frame benefits around the health, happiness, and longevity of the pet.
• •Emphasize Personalization: Use language that highlights the tailored nature of the service (e.g., "just for your pup," "unique needs," "customized plan").
• •Maintain a Warm and Empathetic Voice: Speak to pet owners as fellow animal lovers who understand the deep bond they share with their pets. Use words like "love," "care," "family," and "happiness."
• •Back Claims with Expertise (Subtly): Refer to veterinarian involvement and the science behind their nutrition without being overly technical or cold. Keep it accessible.
• •Be Solution-Oriented and Reassuring: Address common pet owner concerns and position Barkyn as a supportive partner in their pet care journey.

Social Perception

an innovative and caring brand dedicated to improving the lives of pets and their owners. Customers appreciate the personalized approach and the quality of the food. The company is recognized as a growing startup in the pet tech space in Europe

Copy Examples

• •Give your best friend the gift of a longer, healthier, and happier life. Our vets tailor every meal to their unique needs because we believe every dog is family.
• •Worried about [common dog issue, e.g., itchy skin]? Our personalized nutrition plans, crafted with love and expertise, can help bring back the wags and zoomies. Discover your dog's perfect plan today!
• •More than just dog food, it's a recipe for happiness, delivered. Plus, expert vet advice is always just a click away. Welcome to the Barkyn family, where pet wellness is our passion.
• •Tired of one-size-fits-all? So are we. At Barkyn, we celebrate your dog's individuality with delicious, vet-approved meals made just for them. Because they deserve nothing less than the best.
• •Imagine fewer vet visits and more joyful years together. That's the Barkyn promise. Our proactive approach to pet health, combining tailored nutrition with expert care, helps you make it a reality.