Brand Tone

caring, reassuring, and scientifically-backed, yet friendly and approachable

Brand Values

• •Simplicity and Convenience
• •Health and Happiness
• •Efficacy and Trust
• •Proactive Care

Best Practices

• •Lead with the "No Brush, No Fuss" Value Proposition
• •Balance Emotional and Scientific Language
• •Center the Dog's Experience
• •Use Testimonials and Results
• •Focus on Preventative Benefits

Social Perception

Innovative and effective problem-solver; trustworthy and high-quality option that delivers on its promises, leading to strong customer loyalty.

Copy Examples

• •Skip the struggle, not the snuggle. Our 'No Brush, No Fuss' oral gel means more time for happy moments and less time wrestling with a toothbrush. Tap to give your pup the gift of a healthy, carefree smile! #Barkle #DogDentalCare #HappyDog
• •Tired of bad dog breath? This vet-approved gel is clinically proven to reduce plaque and freshen breath h without the brushing battle. See the difference in weeks.
• •A healthier smile for your dog is just a swipe away.
• •Turn dreaded dental care into a daily treat. Barkle's scientifically formulated oral gel makes it easy to maintain your dog's oral hygiene. Simply apply the gel to their teeth and let our clinically proven formula work its magic, fighting plaque and bad breath for minty-fresh kisses, one wag at a time.
• •Healthy Smiles, Happy Pups. The brush-free way to fight plaque and bad breath. Clinically proven, dog-approved.