Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Community-Oriented, Caring and Compassionate, Playful and Cute

Brand Values

• •Quality and Craftsmanship
• •Pets as Family
• •Customer Happiness
• •Community and Giving Back
• •Supporting Small Business

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your brand's tone (e.g., friendly, playful, compassionate), including specific words/phrases to use and avoid. Share this with anyone creating content.
• •Always Prioritize the Pet-Owner Bond: Frame your copy around the love and connection people have with their pets. Use language that resonates with proud "pet parents."
• •Incorporate "Handmade" and "Small Business" Values: Remind customers of the care and personal touch that goes into each product and that they are supporting a dream.
• •Maintain a Positive and Upbeat Vibe: Even when discussing serious topics like rescue, keep the overall tone hopeful and focused on the positive impact. Use emojis appropriately to enhance warmth and playfulness on social media.
• •Be Authentic and Passionate: Let your genuine love for animals and your products shine through in your writing. Authenticity builds trust and connection with your audience.

Social Perception

Positive Customer Experience, Trusted, Fashionable and Cute for Pets, Supportive of a Good Cause

Copy Examples

• •🐾 Paws up for new patterns! 🎉 Our latest collection of handmade bandanas just dropped, and they're bursting with personality – just like your furry best friend! Which adventure will you and your stylish pup conquer first? Shop the cuteness now (link in bio!) & remember, every purchase helps a rescue pet find their forever home! ❤️ #BarkinHound #HandmadeWithLove #DogFashion #PetsAreFamily #SupportSmall
• •Twinning is winning! 🥰 Get ready for some serious #squadgoals with our cozy matching hoodie set for you and your four-legged Cuddle Commander. Crafted from the softest, snuggliest fabric (because only the best for BOTH of you!), these hoodies are perfect for chilly walks, lazy couch cuddles, or just showing off your unbreakable bond. Handmade with love, stitch by stitch. P.S. You're not just getting a cute outfit, you're helping support amazing rescue organizations! 🐶❤️🧑
• •Woof Woof! Special Treats Inside Just For You & Your VIP (Very Important Pup)!
• •Style that Gives Back! 💖 At Barkin' Hound, we believe every pet deserves love and a happy home. That's why a portion of every adorable, handmade accessory you buy goes directly to supporting animal rescue heroes. Dress your pup in the cutest gear AND make a difference. Shop now and spread the love! [Link]
• •Hey there, fellow pet fanatics! 👋 We're Barkin' Hound, a small family biz obsessed with making your furry friends look (and feel!) amazing. Each bandana, bow tie, and matching human tee is handmade with a whole lotta love and a sprinkle of happy barks. We believe pets are family, and giving back to rescue warriors is our jam! Thanks for being part of our pack! 🐾