Brand Tone

Sentimental, appreciative, and artistic; warm, empathetic, and professional, focusing on love, memory, celebration, quality craftsmanship, and customer satisfaction.

Brand Values

• •Emotional Connection
• •Quality Craftsmanship
• •Customer Collaboration & Satisfaction
• •Artistic Integrity

Best Practices

• •Lead with Emotion, Support with Quality: Always start with the emotional core of the brand—love, memory, and companionship. Then, use details about quality materials and craftsmanship to build trust and justify the purchase.
• •Use "Tribute" and "Art," Not "Product": Frame the silhouettes as works of art, tributes, or custom treasures. Avoid generic e-commerce terms that diminish their special, personalized nature.
• •Incorporate Storytelling: Share the founding story and feature customer stories (with permission). This reinforces the brand's values and builds a stronger community connection. The story of two friends creating the brand is a powerful asset.
• •Be Empathetic and Reassuring: Many customers are ordering for sensitive reasons, like memorializing a pet. The copy should always be gentle, respectful, and reassuring, emphasizing the 100% satisfaction guarantee to alleviate any purchase anxiety.
• •Maintain a Clean and Elegant Aesthetic: The visual presentation on social media and the website is clean and artistic. The copy should mirror this by being clear, concise, and eloquent, avoiding slang or overly casual language that might conflict with the "timeless art" positioning.

Social Perception

Perceived as high-quality, trustworthy, and deeply meaningful, delivering beautiful and accurate pet representations. Associated with positive, emotional experiences like gift-giving and memorializing pets.

Copy Examples

• •From a cherished photo to a timeless piece of art. ✨ Our new Feline Grace silhouette captures the quiet elegance of your best friend. Every curve, every whisker, crafted with love to honor the cat who rules your heart (and your home). Turn your love into art. #Barkingus #CatLove #PetMemorial #MetalArt
• •Struggling to find a gift that truly means something? Give them a memory that lasts forever. With Barkingus, you can transform a photo of their beloved pet into a stunning, custom metal silhouette. It's more than a gift; it's a tribute. Order now for a one-of-a-kind piece they will treasure for years.
• •Your Pet, Forged in Steel. Crafted from premium metal with precision-cut detail, a Barkingus silhouette is built to last a lifetime. Celebrate your furry friend with art that is as strong and enduring as your bond.
• •Thank you for trusting us with your precious memory. Our designers are now carefully crafting the initial proof of your custom silhouette. We believe in getting it just right, so we'll be in touch within 48 hours for your approval. Together, we'll create something beautiful.
• •'Words cannot express how impressed I was.' We live for moments like these! Nothing makes us happier than bringing your memories to life. Thank you for sharing, J.H.!