Brand Tone

Wholesome & Natural, Handcrafted & Small-Scale, Dog-Lover Focused & Friendly, Community-Oriented, Transparent & Simple

Brand Values

• •Natural Quality: Commitment to all-natural ingredients and no harmful additives.
• •Animal Welfare: Creating a high-quality, delicious treat specifically for dogs. The founder herself is a dog lover.
• •Resourcefulness/Upcycling (implied): Using spent brewer's grains, a byproduct of the beer-making process.
• •Local Support/Small Business Ethos: Sourcing from local breweries (originally) and operating as a small, handmade business.
• •Community & Giving Back: As evidenced by the Colorado Pet Pantry donation.

Best Practices

• •Emphasize "Natural" and "Simple": Consistently highlight the all-natural, chemical-free, and limited-ingredient nature of the treats. Use words like "wholesome," "pure," "real ingredients."
• •Maintain a Friendly, Dog-Centric Voice: Speak directly to dog owners with an understanding of their love for their pets. Use playful language where appropriate (e.g., "paw-ty," "wagging good") but always keep the dog's well-being central.
• •Highlight the "Handmade" & "Small Batch" Aspect: Remind customers that these are not mass-produced, reinforcing quality and care in their creation. This also taps into the desire to support smaller businesses.
• •Incorporate the Upcycling/Brewery Connection Story: Briefly explain the origin of the beer bones from spent grains. This is a unique selling proposition that speaks to resourcefulness and connects to the "beer" theme in a dog-friendly way.
• •Keep it Authentic and Transparent: Be honest about the ingredients and the process. The brand's story (founded by a dog lover at a beer festival) adds to this authenticity. Avoid overly complex jargon.

Social Perception

Positive reception at a local retail level, appealing to customers who value natural, simple ingredients and supporting small businesses. Aims for a perception of a desirable, high-quality product.

Copy Examples

• •Headline: From Brewery Grains to Wagging Chains! Body: Spoil your best friend with Barking Dog Beer Bones! Handmade in Kansas with simple, natural ingredients like spent grains from breweries, real peanut butter, and fresh pumpkin. No nasties, just pure, tail-wagging goodness. Because they deserve the best. #HappyPup #NaturalDogTreats #BeerBones
• •Headline: Four Ingredients? That's a Paw-ty! Body: We believe in keeping it simple and wholesome. Barking Dog Beer Bones are crafted with just four all-natural ingredients, giving your furry friend a delicious and healthy treat. Taste the love in every bite! Support small, treat well. #DogTreats #SimpleRecipe #HandmadeWithLove
• •Headline: Give Your Dog Something to Bark About! Body: Our all-natural Beer Bones are made from upcycled brewery grains and packed with flavors dogs adore – like tasty peanut butter and wholesome carrots! Absolutely no chemicals or additives, just handcrafted goodness. Cheers to happy, healthy pups! #BarkingDogBeerBones #HealthySnacksForDogs #DogLovers
• •Headline: Local Goodness, Happy Guts. Body: Inspired by Colorado breweries and handmade with care, Barking Dog Beer Bones are the natural choice for your dog. We use simple recipes and quality ingredients because we're dog lovers, just like you. Treat your companion to something special! #ShopSmall #DogWellness #NaturalTreats
• •Headline: Waste Not, Wag Lots! Body: We take spent grains from the brewing process and turn them into delicious, all-natural treats your dog will crave. It’s a win for sustainability and a win for your happy hound! Try our Peanut Butter, Pumpkin, or Assorted Bones today. #UpcycledDogTreats #SustainablePet #BarkingDogBeerBones