Brand Tone

Practical and Problem-Solving, Friendly and Relatable, Enthusiastic and Passionate, Quality-Conscious and Trustworthy, Community-Oriented and Ethical, Slightly Informal and Approachable

Brand Values

• •Practicality and Functionality
• •Quality and Durability
• •Thoughtful Design
• •Customer Focus
• •Ethical Considerations
• •Style
• •Passion for Dogs and Dog Walking

Best Practices

• •Focus on the "Why": Always tie copy back to the core problem Barking Bags solves – making dog walks easier and more enjoyable. Emphasize the practical benefits and convenience.
• •Use Relatable Language: Speak as a fellow dog owner. Use friendly, approachable language that resonates with the everyday experiences of walking a dog (e.g., "pockets stuffed with treats," "the unmentionable stuff").
• •Highlight Quality and Thoughtful Design: Consistently mention the durable materials, specific features (like poo bag dispensers, multiple pockets), and the care that goes into the design.
• •Incorporate Social Proof: Weave in mentions of positive customer reviews, awards, and their Dragons' Den success to build credibility and trust.
• •Maintain a Positive and Enthusiastic Voice: Convey the joy and passion behind the brand and the love for dogs. Keep the tone upbeat and solution-oriented.

Social Perception

Highly Regarded for Functionality, Good Quality Product, Innovative Solution, Trustworthy and Reputable, Responsive to Customer Needs, Community-Minded, Price Point Justification

Copy Examples

• •Headline: Stop Juggling, Start Walking! Body: Tired of pockets overflowing with treats, poo bags, and your phone? The Original Barking Bag keeps all your dog walking essentials perfectly organized, so you can focus on the joy of the walk. Designed by dog lovers, for dog lovers.
• •Headline: Your Dog Walk, Simplified. Body: Our award-winning Barking Bags are thoughtfully designed with everything you (and your furry friend) need. Dedicated pockets for treats, a handy poo bag dispenser, and even a spot for used bags – all in a stylish, durable, and water-resistant design. Make every walk a breeze!
• •Headline: Quality That Lasts, Mile After Mile. Body: Invest in a dog walking bag that’s built for adventure! Barking Bags are crafted from hard-wearing materials, ready to withstand daily walks and whatever the weather throws your way. Experience the difference thoughtful design and quality construction make.
• •Headline: Seen on Dragons' Den, Loved by Dog Walkers Everywhere! Body: Discover the dog walking bag that wowed the Dragons and is now an essential for thousands of happy pups and their humans. With smart features and a comfortable fit, it’s the perfect companion for every outing.
• •Headline: More Than Just a Bag – It’s Peace of Mind. Body: Knowing you have everything you need, right where you need it, makes for a more relaxed and enjoyable walk. From easy-access treats for training to a discreet way to carry used poo bags, Barking Bags has you covered. Walk on!