Brand Tone

caring, empathetic, and solution-oriented

Brand Values

• •Animal Well-being
• •Quality and Trust
• •Problem-Solving
• •Creating a "Haven"

Best Practices

• •Always Lead with Empathy: Start all communication by acknowledging the emotional bond between the owner and their pet. Use phrases like "We know you want the best for your furry friend" or "Concerned about your pup's anxiety?" to build an immediate connection.
• •Focus on Benefits, Not Just Features: Translate every feature into a tangible benefit for the pet and owner. Instead of "Raised rim," write "The raised rim provides a sense of security and promotes better neck support." Instead of "Durable nylon," write "Made with tough, long-lasting nylon to withstand enthusiastic play while being gentle on your dog's skin."
• •Use "Haven" as a Keyword and Concept: Consistently weave the idea of a "haven," "sanctuary," or "safe space" into your copy. This reinforces the brand name and its core promise of providing security and comfort.
• •Incorporate Trust Signals: Regularly include social proof (like the "100,000+ happy pups" claim), customer testimonials, and clear mentions of guarantees (e.g., "30-Night Love It or Return It Guarantee") across all platforms to build credibility, especially given the current lack of independent reviews.
• •Develop a Content Strategy Around Pet Wellness: Create blog posts or social media content that educates owners on topics like identifying dog anxiety, the importance of enrichment, and tips for a happy pet. This positions Bark Haven as a knowledgeable and caring authority in the pet wellness space, not just a retailer.

Social Perception

low to non-existent

Copy Examples

• •Give Them the Gift of Calm. Does your best friend get anxious when you're away? Our ultra-soft calming bed is more than just a bed—it’s a constant, warm hug. Designed to soothe and support, it creates the perfect safe space for a happier, more relaxed pup. Shop now and see the difference.
• •Is Your Dog Truly Comfortable? Aches, anxiety, and poor sleep could be signs.
• •Your Dog’s Personal Sanctuary. Discover our collection of calming beds and enrichment toys, designed to turn any corner of your home into a true Bark Haven.
• •The Anxiety-Reducing Donut Bed: More Than Sleep, It's Security. Crafted with premium vegan fur that mimics a mother's coat, this bed is a natural remedy for stress. The raised rim provides a sense of security and supports the head and neck, while the plush filling eases joint pain. It's not just a bed; it's peace of mind for you both.
• •Bark Haven UK - Calming Dog Beds. Help Soothe Your Dog's Anxiety. Premium, Washable & Vet-Approved. 30-Night-Trial. Free UK Delivery.