Brand Tone

Caring and Empathetic, Trustworthy and Knowledgeable, Friendly and Approachable, Positive and Upbeat, Slightly Playful

Brand Values

• •Health and Wellness
• •Quality
• •Transparency
• •Sustainability
• •Customer-Centricity
• •Convenience
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., caring, knowledgeable, playful), provide examples of do's and don'ts, and list preferred terminology. This should be the go-to resource for anyone creating content.
• •Understand Your Audience Deeply: Tailor your language to resonate with your target pet owners. What are their concerns, aspirations, and what kind of communication do they respond to best? For Petzyo, this means addressing owners who prioritize health, quality, and sustainability.
• •Prioritize Clarity and Simplicity: While being knowledgeable, avoid overly technical jargon. Make information about nutrition and ingredients easy to understand, reinforcing trust and transparency.
• •Emphasize Benefits, Not Just Features: Instead of just saying "high-protein," explain "high-protein for strong muscles and sustained energy." Connect product features to the positive outcomes for pets and their owners.
• •Be Consistent Across All Channels: Ensure the brand voice is the same whether it's on the website, in an email, on social media, or in customer service interactions. Regular audits of content can help maintain this consistency.

Social Perception

Positive, Reliable, Ethical, Caring: Customers generally perceive Petzyo as a provider of high-quality, healthy pet food that genuinely benefits their pets.

Copy Examples

• •Headline for a new sensitive stomach formula: "Happy Tummies, Happy Paws. Discover our new gentle recipe, crafted with care for your sensitive companion. Because every pet deserves to feel their best."
• •Social media post about sustainability: "Nourish your best friend and care for our planet! 🌿 Our Aussie-made pet food now comes in even more eco-friendly packaging. Good for your pet, good for Earth. #PetzyoSustainable #HealthyPetsHappyPlanet"
• •Email subject line for a subscription reminder: "Fueling More Wagging Tails! Your Petzyo Goodness is On Its Way!"
• •Website banner for their "Transparent Nutrition" page: "Know What’s in Their Bowl. At Petzyo, we believe in 100% transparency because your pet’s health is our top priority. Explore our ingredients."
• •Instagram caption with a customer's pet photo: "Just look at that Petzyo glow! ✨ Thanks to [Customer's Instagram Handle] for sharing this adorable shot of [Pet's Name] thriving on our natural, Aussie-made meals. Got a happy Petzyo pet? Tag us! #PetzyoPets #RealResults #DogJoy"