Brand Tone

Friendly and Approachable, Stylish and Modern, Conscious and Caring, Passionate, Playful and Positive

Brand Values

• •Sustainability and Eco-consciousness
• •Design and Functionality
• •Quality and Durability
• •Passion for Dogs
• •Customer Satisfaction
• •Integrity and Fairness
• •Community

Best Practices

• •Embrace Playful Sophistication: Use warm, friendly language that incorporates a touch of modern style. Puns like "barking about" or "paw-in-paw" can be used sparingly if they fit the context, but the overall tone should remain chic and not overly silly.
• •Highlight Sustainability Naturally: Weave in the eco-conscious aspects (recycled materials, Swedish design sensibility towards nature) as a key benefit and a reason to feel good about the purchase, rather than just a technical feature.
• •Focus on the Human-Dog Bond: Emphasize how the products enhance the shared experiences and lifestyle of dogs and their owners. Use "you and your dog" or "your best friend."
• •Show, Don't Just Tell, the Quality: Use descriptive words that convey the premium feel, durability, and thoughtful design of the products (e.g., "obsess over details," "crafted with passion," "premium, pet-safe materials").
• •Maintain a Positive and Passionate Voice: Let the genuine love for dogs and enthusiasm for design shine through in all communications. Keep the language upbeat and inspiring, reflecting the joy that dogs bring.

Social Perception

Positive, Stylish/Fashion-Forward, Eco-Aware, Trustworthy, Innovative

Copy Examples

• •Headline: Style That Speaks Volumes. Sustainability That Matters. Happy Woofing Starts Here. Body: Spoil your best friend (and the planet!) with Barkalot’s Swedish-designed dog gear. Crafted from recycled materials, our collars, leashes, and accessories prove that looking good and doing good go paw-in-paw.
• •Headline: More Than Just a Leash. It's a Statement. Body: Tired of boring dog gear? So were we. Barkalot brings fashion-forward design and eco-conscious values to every walk. Turn heads and wag tails with accessories that match your style and your pup's personality.
• •Headline: Designed in Stockholm, Loved by Dogs Everywhere. Body: We believe your furry friend deserves the best. That’s why our European-made products are crafted with passion, using premium, recycled materials for ultimate comfort, style, and durability. Because a happy dog means a happy you.
• •Headline: Eco-Chic for the Modern Pup Parent. Body: Join the Barkalot pack! Our stylish and sustainable dog accessories are made for those who love their dogs and our planet. From vibrant recycled polyester collars to chic upcycled carriers, discover gear that’s as conscious as it is cool.
• •Headline: Walks Just Got a Whole Lot Better (and Greener!). Body: Experience the Barkalot difference: where innovative Swedish design meets recycled materials. Functional, fashionable, and built to last – because every adventure with your dog should be joyful and gentle on the Earth.