Brand Tone

Professional, Knowledgeable, Supportive, Passionate, Quality-Focused, Customer-Centric, Accessible

Brand Values

• •Quality: Delivering high-quality bar equipment and accessories that meet the highest industry standards.
• •Customer Satisfaction: Prioritizing the needs and happiness of their customers, offering good service, and valuing feedback.
• •Innovation: Offering innovative products that enhance the cocktail-making and enjoyment experience.
• •Sustainability & Responsibility: Believing in environmental awareness and working with suppliers committed to sustainable practices; offering environmentally friendly products.
• •Experience & Expertise: Leveraging over 22 years of experience to support both professionals and enthusiasts.
• •Passion: A clear passion for the art of bartending and cocktail creation.
• •Accessibility/Inclusivity (within their niche): Catering to both seasoned bartenders and home enthusiasts.

Best Practices

• •Develop a Brand Voice Guide: Document the identified brand tone (Professional, Knowledgeable, Supportive, Passionate, Quality-Focused, Customer-Centric, Accessible) with clear do's and don'ts. Include preferred terminology and phrases that reflect BarGear's expertise and values (e.g., "high-quality," "innovative," "enhance the experience," "customer satisfaction").
• •Prioritize Quality and Expertise in Messaging: Consistently highlight the 22+ years of experience, the focus on high-quality materials, and the rigorous quality control processes. This reinforces the brand's authority and reliability.
• •Speak to Both Professionals and Enthusiasts: Tailor messaging to acknowledge the needs and aspirations of both experienced bartenders and those passionate about home bartending. Use inclusive language that welcomes everyone to elevate their cocktail game.
• •Emphasize Core Values: Regularly weave in mentions of key values like sustainability, customer satisfaction, and innovation. For example, when describing products, mention eco-friendly aspects or how a tool's innovative design benefits the user.
• •Maintain a Supportive and Passionate Undercurrent: Even when technical or product-focused, infuse copy with a sense of enthusiasm for the craft of bartending. Use language that inspires creativity and celebrates the joy of making and enjoying great cocktails. Phrases like "passion and dedication" can be subtly reflected in the overall enthusiasm of the copy.

Social Perception

BarGear is perceived as a provider of professional-grade bar equipment and stylish, functional hospitality wear. They are seen as a source for a wide range of bar-related products with a focus on quality, reliability and customer service. They are also recognized as having a presence across multiple European countries through their dedicated websites.

Copy Examples

• •Headline: Elevate Your Craft: Professional Bar Tools for the Discerning Mixologist. Body: For over 22 years, BarGear has been the trusted partner for bartenders who demand quality and precision. Discover our curated collection and experience the difference expertise makes.
• •Headline: From Home Bar to High-End: Your Cocktail Journey Starts Here. Body: Whether you're a seasoned professional or a passionate home enthusiast, BarGear provides innovative and high-quality equipment to enhance every pour. Explore our range and unleash your creativity.
• •Headline: Sustainable Style, Uncompromised Performance. Body: At BarGear, we believe in responsibility without sacrificing quality. Our selection of eco-conscious bar tools and accessories are designed for durability and a superior cocktail experience.
• •Headline: Built on Passion, Backed by Expertise. Body: We're more than just a supplier; we're dedicated to the art of cocktail making. BarGear offers the finest equipment, rigorously quality-checked, to ensure your creations always shine.
• •Headline: Your Vision, Our Tools. Craft the Perfect Serve, Every Time. Body: We value your dedication. That's why BarGear is committed to providing exceptional customer service and barware that meets the highest industry standards. Let's build a better bar experience, together.