Brand Tone

Direct, value-driven, and exciting/urgent

Brand Values

• •Value/Savings
• •Opportunity
• •Resourcefulness
• •Customer Service (Stated)

Best Practices

• •Emphasize Savings & Value: Always highlight the price advantage and the deal aspect. Use words like save, discount, bargain, clearance, lowest price.
• •Create Urgency (Authentically): Given the business model of limited stock, authentically convey this scarcity. Use phrases like limited time, while supplies last, going fast, don't miss out.
• •Keep it Energetic & Enthusiastic: Use an upbeat and slightly informal tone. Exclamation points can be effective when used appropriately. Words like amazing, incredible, wow, deals, deals, deals! can fit.
• •Be Direct and Clear: Get straight to the point about the product and the deal. Avoid overly complex language. The website's product categories and Pick Your Price sections are good examples of directness.
• •Focus on the Thrill of the Hunt: Tap into the excitement of discovering a great bargain. Position shopping on the site as an adventure. This can help manage expectations regarding fluctuating inventory.

Social Perception

Mixed/leaning positive: Value-driven treasure hunt with potential quality and fulfillment issues

Copy Examples

• •Score BIG! 🔥 Limited stock on [Product Name] – Grab yours before it's gone forever! Unbeatable prices, unbeatable thrills. Shop now!
• •Your wallet will thank you! 🙏 Discover brand names you love at prices you won't believe. Today's top deals are disappearing fast – don't miss out!
• •Why pay full price? Bargain Junkie delivers the brands you crave for way less. New closeout deals just dropped – it's a race to the checkout!
• •💥 FLASH SALE ALERT! 💥 Deep discounts on [Product Category] for the next 24 hours ONLY. Your next great find is waiting – if you're quick enough!
• •Stop dreaming, start saving! Get your hands on [Popular Brand Product] for a fraction of the cost. Limited quantities available – the ultimate bargain hunt starts NOW!