Brand Tone

Value-driven and Direct, Community-focused and Supportive, Friendly and Approachable, Trustworthy and Professional, Dynamic and Modern (especially on TikTok)

Brand Values

• •Affordability
• •Accessibility
• •Kiwi Identity/Community Support
• •Customer Service
• •Comprehensive Care
• •Growth and Innovation

Best Practices

• •Prioritize "Value" Language: Always lead with and reinforce the core message of affordability, using terms like "bargain," "save," "discount," "lowest prices," "NZ's cheapest," and "free" (where applicable, like for prescriptions).
• •Emphasize "Kiwi Owned and Operated": Regularly include this key differentiator to build trust and resonate with local customers. Connect it to understanding Kiwi needs and supporting the community.
• •Maintain a Friendly and Approachable Voice: Use welcoming language. Encourage interaction (e.g., "ask our friendly team"). Keep the tone helpful and supportive, avoiding overly clinical or corporate jargon unless explaining specific medical services.
• •Be Direct and Clear: Especially when communicating offers, policies (like Price Beat Guarantee), and services. Customers appreciate straightforward information when looking for savings and health solutions.
• •Adapt Formality to Platform, Not Core Values: While TikTok copy can be more informal and humorous, the underlying values of affordability, Kiwi identity, and trustworthiness should still shine through. Ensure that even playful content aligns with the brand's commitment to providing genuine value and care.

Social Perception

Positive for Consumers, Competitive Threat to Independents, Advocate for Affordable Healthcare, Growing National Presence, Mixed (Minority) Skepticism

Copy Examples

• •Headline: Don't Break the Bank for Your Health! 🇳🇿 Body: At Bargain Chemist, being 100% Kiwi-owned means we put your well-being first. Get FREE prescriptions on funded items and save up to 50% on big brand vitamins. Healthy doesn't have to be hard on your wallet! Shop online or find your local store. #BargainChemistNZ #KiwiOwned #AffordableHealth
• •Headline: NZ's Cheapest Chemist? That's Our Promise! ✅ Body: Found it cheaper? Our Price Beat Guarantee means we'll match it AND give you an extra 10% off the difference! Plus, expert advice from our friendly pharmacists. Supporting Kiwis with real value, every day. Visit bargainchemist.co.nz. #PriceBeat #NZCheapest #YourHealthSorted
• •Headline: Your Family's Health, Our Priority. ❤️ Body: From everyday essentials to vital medications, Bargain Chemist makes healthcare accessible for every Kiwi family. With free prescriptions on fully funded items and knowledgeable pharmacists ready to help, we're here for you. Pop in store or enjoy fast, free delivery on orders over $50. #CommunityCare #BargainChemist #KiwiFamilies
• •Headline: Why Pay More? 🤔 Get the Best Deals at Bargain Chemist! Body: We're serious about saving you money! As NZ's cheapest chemist, we're committed to bringing you top brands in health, beauty, and wellness at prices you won't believe. Check out our latest deals and feel good about your savings! #SavingsHero #NZDeals #BargainHunter
• •Headline (TikTok/Instagram Focus): POV: You just saved BIG on your healthcare essentials! 🥳 Body: That Bargain Chemist feeling! 😎 Free scripts, massive discounts, and all your fave brands. 100% Kiwi, 100% for you! Tag a mate who needs a bargain! #BargainChemistVibes #NZMadeEasy #SaveMoneyLiveBetterNZ