Brand Tone

Value-Oriented, Transparent, Slightly Enthusiastic, Friendly

Brand Values

• •Affordability/Value for Money
• •Reducing Food Waste
• •Supporting Smart Shopping
• •Transparency (regarding product nature)
• •Small Business Support

Best Practices

• •Always Lead with Value: Emphasize cost savings and bargain aspect.
• •Be Upfront and Honest: Reiterate the nature of the products (overstock, past 'best by,' etc.).
• •Use Simple, Direct Language: Avoid complex jargon; be accessible and easy to understand.
• •Inject Enthusiasm for Savings: Use positive and slightly energetic words to make bargain hunting feel exciting.
• •Develop a 'Brand Voice' Guide: Create an internal guide outlining key phrases, words to use/avoid, and the overall feeling the copy should evoke.

Social Perception

A resource for bargain shoppers, with mixed quality/service experiences and potential skepticism balanced by appreciation for waste reduction.

Copy Examples

• •Headline: Stop Overpaying! 🙅‍♀️ Grab Your Favorite Snacks & Groceries at Up to 75% OFF. It's Smart Shopping, Not a Secret! 😉
• •Product Description Snippet (for a 'Mystery Box'): Ready for a surprise that your wallet will LOVE? 🎉 Our Bargain Food Box is packed with a fun mix of overstock and near-date goodies – all perfectly good to eat, just at a price that makes sense! Help us fight food waste and treat yourself. What will YOU discover? ✨
• •About Us Snippet: We're BargainBoxed – your partners in saving! As a small biz, we hunt down the best deals on overstock and closeout groceries so you don't have to. 🕵️‍♂️ It's simple: great brands, tiny prices, and a little less food waste. Join the savvy shoppers! 🛒
• •Social Media Post Idea (if they had one): Why pay full price when you can get BIG taste for little cash? 🤫 Our shelves are loaded with brand-name treats and pantry staples that need a good home – at prices that feel like a steal! Link in bio to snag your bargains before they're gone! 🏃‍♀️💨 #BargainBuys #SmartSavings #FoodDeals
• •Email Subject Line: Psst... Your Favorite Brands Just Got Cheaper (Way Cheaper!) 😉