Brand Tone

Empowering, Solution-Oriented, Inclusive, Trustworthy, Friendly

Brand Values

• •Empowerment: Helping women feel confident and comfortable in their fashion choices.
• •Inclusivity: Providing solutions for all women, regardless of shape, size, or skin tone.
• •Quality & Innovation: Offering durable, effective, and well-designed fashion solutions.
• •Customer Satisfaction: Prioritizing excellent service and addressing customer needs.
• •Affordability: Making premium fashion solutions accessible.
• •Giving Back: The founder launched Tabare Cares in Africa to donate personal care items and encourage business development for women.

Best Practices

• •Develop a Brand Voice Guide: Clearly document TABARE's tone (Empowering, Solution-Oriented, Inclusive, Trustworthy, Friendly), key messaging points, "do's and don'ts" for language, and specific vocabulary. Share this with anyone creating content.
• •Focus on the "Why," Not Just the "What": Instead of only describing product features, emphasize the benefit and the feeling the customer will gain (e.g., "feel confident," "wear any outfit," "solve fashion dilemmas"). Connect with the customer's desire for empowerment and style freedom.
• •Use Inclusive Language Consistently: Always ensure that copy speaks to a diverse audience. Highlight the availability of various sizes and skin tones naturally within product descriptions and promotional materials. Avoid jargon or slang that might alienate parts of your audience.
• •Maintain a Customer-Centric Perspective: Write as if you're speaking directly to the customer, understanding their challenges and offering genuine solutions. Use "you" and "your" frequently. Address their potential concerns and aspirations.
• •Review and Align Across All Channels: Regularly audit all written content (website, social media, emails, ads) to ensure the tone is consistent. Streamline the brand name to "TABARE" across all platforms to avoid confusion and strengthen brand recognition. The "Baretique" handles should ideally be updated if possible, or consistently referred to as "TABARE formerly Baretique" during a transition period if direct changes aren't immediately feasible.

Social Perception

Positive: Customers generally perceive the brand as a provider of effective and reliable fashion solutions. The products are seen as helpful for achieving desired looks with challenging clothing items. Appreciative of Inclusivity: The focus on different skin tones and sizes is often positively noted. Trustworthy Problem-Solver: TABARE is seen as a go-to for specific fashion needs like adhesive bras and body tape. Brand Name Ambiguity: The dual use of "Baretique" on some social media versus "TABARE" on the main website and newer communications could cause minor confusion, though the core product focus remains clear.

Copy Examples

• •Headline for Adhesive Bra: "Dare to Wear Bare. Our Invisible Support, Your Unstoppable Confidence." Body: "That backless dress has been waiting. With TABARE's [Product Name] adhesive bra, get the lift and security you need, invisibly. Designed for every woman, every skin tone, every daring outfit. Feel fabulous, flawlessly."
• •Social Media Post (Body Tape): "Your style, your rules. ✨ TABARE Body Tape is here to make any outfit possible. Stretch, dance, and own the room with comfort and confidence that lasts. What look will you conquer next? #TabareFashionSolutions #BodyConfidence #WearItYourWay"
• •Product Description (Nipple Covers): "Smooth Perfection, Total Discretion. TABARE [Product Name] Nipple Covers are your secret weapon for a flawless silhouette under any fabric. Reusable, comfortable, and designed for your skin tone. Because confidence is always in style."
• •Email Subject Line (General Promotion): "Unlock Your Full Wardrobe with TABARE Solutions!" Body Snippet: "Stop letting tricky necklines and 'bra-unfriendly' outfits limit your style. At TABARE, we believe every woman deserves to feel amazing in her clothes. Discover our range of innovative fashion solutions, created for your comfort, your confidence, and your unique beauty. [Shop Now Button]"
• •About Us Snippet (for Social or Web): "Nearly 20 years of empowering women through innovative fashion solutions. TABARE is more than just products; we're a promise of quality, inclusivity, and the confidence to express your true self. From the USA to Africa, we're here for every woman. #TabareStory #FashionFreedom #InclusivityMatters"