Brand Tone

Approachable, direct, genuine, and transparent.

Brand Values

• •Customer Obsession/Exceptional Service
• •Quality and Durability
• •Authenticity and Trust
• •Adventure and Exploration
• •Innovation and Versatility

Best Practices

• •Embody the Founder's Voice (Authenticity): Continue leveraging the personal and direct style of the founder, Faaiz Ansari, where appropriate, to maintain approachability and build trust.
• •Be Consistent Across All Channels: Ensure the tone is maintained whether it's on the website, in an email, a social media post, or a customer service interaction.
• •Highlight Customer Obsession: Reinforce the brand's commitment to exceptional customer service in all communications.
• •Showcase Versatility and Durability: Emphasize the OG Pak 2.0's adaptability for various adventures and its high-quality construction.
• •Maintain Transparency: Be direct and genuine in addressing customer concerns and promoting the brand's values.

Social Perception

Positive perception of the product's versatility and functionality, appreciation for the customer service focus, and trust in the brand's transparency.

Copy Examples

• •Seriously.
• •Customer service isn't a department here—it's a promise.
• •From mountain peaks to city streets, the OG Pak 2.0 offers 7 ways to wear and more space than you thought possible.
• •Click to experience the OGPak difference.
• •We obsess over quality.