Brand Tone

nurturing, empowering, and gentle; deeply personal and empathetic, like advice from a trusted friend or family member, focusing on holistic well-being with accessible language.

Brand Values

• •Female Empowerment
• •Holistic Wellness
• •Natural & High-Quality Ingredients
• •Authenticity & Self-Love
• •Community

Best Practices

• •Always Use Nurturing Language: Consistently use words that convey care, support, and gentleness. Phrases like "honour your body," "embrace your cycle," "nourish from within," and "a moment for you" reinforce the brand's core tone.
• •Lead with "Why," Not Just "What": Start with the emotional benefit or the problem being solved (e.g., "Find balance during your cycle") before detailing the product features (e.g., "made with Shatavari and Licorice Root"). People buy into the brand's mission first.
• •Maintain the "By Women, For Women" Voice: Write as if you are speaking to a friend. Be empathetic, personal, and understanding. Sharing the founders' story or using "we" and "you" in a conversational manner strengthens this connection.
• •Balance Indulgence with Wellness: Frame the products as both a luxurious treat and a functional health supplement. Use descriptive, sensory language ("delicate," "luxurious," "delicious") alongside benefit-focused terms ("soothe," "balance," "support").
• •Focus on Empowerment and Permission: Craft messages that empower women to take care of themselves without guilt. The copy should feel like it's giving them "permission" to prioritize their well-being and enjoy moments of pleasure.

Social Perception

luxurious, trustworthy, and effective wellness brand specifically for women; a niche provider of high-quality, functional foods, created 'by women, for women', offering authenticity and appeal, and viewed as part of a supportive self-care routine.

Copy Examples

• •Sync with your cycle, one delicious square at a time. Our 'Her Chocolate' is more than just a treat; it's a ritual. Infused with herbs to soothe cramps and balance mood, it’s the permission you need to indulge guilt-free. Honour your body's rhythm. #BareSelf #HormoneHealth #SelfLove
• •Tired of fighting cravings and mood swings? It's time to work *with* your body, not against it. Our herbal-infused drinking chocolates are crafted to nourish your hormones and bring you back to balance. Embrace a gentler way to wellness. Discover the blend your body has been asking for.
• •We started Bare Self because we knew there had to be a kinder way to navigate our cycles. We dreamed of something that could satisfy our cravings while truly nourishing our bodies. That dream became our collection of herbal-infused chocolates—a simple way to honour yourself daily. This week, we invite you to find a quiet moment, indulge in a piece of wellness, and just be. With love, Chloe, Nat and Jas.
• •Wellness that feels like an indulgence. Nourish your body, balance your hormones, and embrace your cycle with our all-natural chocolate blends.
• •Nourish yourself while you nourish your little one. Our Breastfeeding Chocolate is thoughtfully crafted with ingredients like brewer's yeast and oats to naturally support milk production. A delicious, guilt-free moment of self-care for the superwoman you are. Because you deserve to be nurtured, too.