Brand Tone

artistic, serene, and personal

Brand Values

• •Creativity and Exploration
• •Connection with Nature
• •Artistic Quality
• •Personal Expression

Best Practices

• •Write in the First Person: Use "I" and "my" in communications (social media, blogs, emails) to maintain the personal, artist-to-customer connection. This reinforces that there is a real person behind the brand.
• •Tell the Story Behind the Art: For each piece or collection, share the inspiration. Was it a specific place, a feeling, or a dream? This adds depth and emotional value to the artwork.
• •Use Evocative and Descriptive Language: Instead of just listing features (e.g., "12x16 inch acrylic"), use language that describes the mood and texture, such as "A textured canvas where deep blues and shimmering golds collide."
• •Maintain a Consistent Visual Identity: Ensure that the colors, fonts, and layout of all marketing materials (website, emails, social media) reflect the serene and artistic tone of the brand itself.
• •Engage Authentically: When and if the brand expands to social media, focus on genuine engagement rather than hard-selling. Ask questions, share behind-the-scenes content, and build a community around a shared love for art and nature.

Social Perception

It is perceived as a niche, independent art studio. Potential customers would likely see it as a place to discover unique art directly from its creator. The brand appears genuine and passion-driven rather than a large, commercial enterprise. The perception is that of an artist-centric brand, where the value is intrinsically linked to the artist's skill and vision.

Copy Examples

• •Introducing the 'Whispers of the Coast' collection. Dive into a world where watercolor meets the wild sea. Each piece is a story, a moment of tranquility captured just for you. Discover your piece of the ocean.
• •Look up to the cosmos from the comfort of your home. 'Milky Way' is more than a painting; it's an escape into the vast, beautiful unknown. Painted with passion, this piece brings the magic of the night sky to any room.
• •From a bare canvas to a vibrant story. This is where the magic happens. Today, I'm mixing acrylics, letting the colors guide me to create something truly special. What does this piece make you feel? #BareRootsDesign #ArtisticProcess #AbstractArt
• •I'm Michelle King, the hands and heart behind Bare Roots Design. For me, art is a language. It’s how I explore the quiet beauty of a forest, the energy of the ocean, and the worlds within our imagination. Thank you for being a part of this journey.
• •Art that feels like coming home. For a limited time, enjoy 15% off all fine art prints. Find the piece that speaks to your soul and bring a touch of Bare Roots Design into your life. Use code ARTLOVE at checkout.