Brand Tone

Feminine, Romantic, Nostalgic, Retro, Sexy, Confident, Aspirational, Chic, Playful, Fun, Conscious, and Approachable.

Brand Values

• •Sustainability
• •Ethical Production
• •Slow Fashion
• •Quality & Craftsmanship
• •Femininity & Empowerment

Best Practices

• •Embrace Nostalgic Romance: Consistently use language that evokes the feeling and aesthetic of the 80s and 90s (e.g., "vintage vibes," "retro cool," "timeless glamour") while highlighting the feminine and romantic appeal of the designs.
• •Spotlight Sustainability & Ethics Clearly: Don't just mention it; explain it briefly. Use phrases like "ethically crafted in Toronto," "sustainable small-batch production," "made-to-order to reduce waste," "slow fashion for a brighter future." This reinforces core values.
• •Maintain an Aspirational yet Attainable Voice: While showcasing high-fashion looks and celebrity associations, ensure the language remains somewhat approachable, especially when discussing sustainability, making it feel like a conscious choice anyone can make.
• •Use Confident and Empowering Language: The copy should reflect the confidence the brand wishes its wearers to feel. Words like "bold," "allure," "empower," "shine," "iconic" can be effective.
• •Visual Storytelling Alignment: Ensure copy directly complements the visual elements. If an image is playful and bright, the copy can reflect that. If it's more editorial and chic, the language should match. Hashtags should also be consistent with the tone and content pillars (e.g., #RetroSwim, #SustainableStyle, #BareminimaleBabe, #MadeInCanada).

Social Perception

Trendy & Fashion-Forward, Sustainable & Ethical Leader (among its niche), High-Quality & Unique, Celebrity Endorsed, Canadian Brand with International Appeal.

Copy Examples

• •Headline: Dive into Nostalgia. Shine Sustainably. Body: Remember the confidence of 80s icons? The effortless cool of 90s chic? Bareminimale brings it back, ethically crafted in Toronto just for you. Made to order, made to last, made to turn heads. ✨ #Bareminimale #SustainableSwim #RetroGlam
• •Headline: Slow Fashion. Fast Appeal. Body: Our latest collection is here – timeless swimwear and resort wear designed with love and sustainable practices. Small batches mean big impact, for your style and the planet. Discover pieces you'll cherish season after season. #BareminimaleBabe #EthicalFashion #MadeInCanada
• •Headline: Seen on Screen, Made for Your Scene. Body: From HBO's Euphoria to your dream vacation, Bareminimale is the whisper of iconic style. Embrace your main character energy with our feminine, retro-inspired designs. Ethically made, because true beauty is more than skin deep. #BareminimaleStyle #AsSeenOn #LuxurySwim
• •Headline: Confidence, Woven In. Body: Bareminimale isn't just swimwear; it's a feeling. The romance of decades past, the empowerment of sustainable choices, the allure of a perfect fit. Shop our made-to-order collections and wear your values. #Bareminimale #FeminineEnergy #ConsciousChic
• •Headline: Your Summer Story Starts Here. Body: Sun-kissed days and unforgettable nights deserve a look that’s just as vibrant. Bareminimale’s new arrivals blend playful patterns with timeless silhouettes, all sustainably crafted. What memories will you make? #BareminimaleSummer #NewCollection #EthicallyMadeSwimwear