Brand Tone

empowering, friendly, informative, and aspirational yet accessible

Brand Values

• •Confidence & Empowerment
• •Self-Care & Wellbeing
• •Convenience & Accessibility
• •Effectiveness
• •Community
• •Modernity & Innovation

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly outlines the brand's tone (e.g., empowering, friendly, informative), key messaging pillars, preferred vocabulary (and words to avoid), and provide examples. This ensures everyone creating content is aligned.
• •Focus on "You" (The Customer): Address the customer directly using "you" and "your." Frame benefits around their needs, desires, and pain points to make the copy relatable and customer-centric.
• •Embody Empowerment and Positivity: Use uplifting language. Focus on solutions, benefits, and the positive emotions associated with using the products (e.g., confidence, freedom, feeling good). Avoid language that could be perceived as shaming or negative.
• •Be Informative and Helpful, Not Just Salesy: While the goal is to sell, provide genuine value through information. Explain how products work, offer tips, and answer common questions. This builds trust and positions the brand as an expert.
• •Maintain Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video script, or an email newsletter, the core tone and messaging should remain consistent. Adapt the style slightly for the platform, but the brand's personality should always shine through.

Social Perception

modern, aesthetically pleasing, and effective solutions for at-home hair removal and skincare. They are perceived as a brand that promotes body positivity and self-confidence.

Copy Examples

• •Headline: Unlock Your Smoothest Skin Yet. ✨ Body: Tired of endless shaving and painful waxing? Discover the BareMe IPL handset for long-lasting, silky-smooth results from the comfort of your home. Radiant confidence is just a flash away! #BareMeConfidence
• •Headline: Your Self-Care Sunday Just Got an Upgrade. Body: Introducing the BareMe Rose Glow Exfoliator. Gently buff away dullness and reveal your skin's natural luminosity. Because you deserve to feel amazing, every day. Tap to treat yourself!
• •Headline: Questions About IPL? We’ve Got Answers! Body: Is IPL right for you? How often should you use it? Our DMs are always open, and our latest blog post (link in bio!) breaks down everything you need to know about starting your BareMe journey to fuzz-free skin. Let's chat!
• •Headline: Join the #BareMeBabe Movement! Body: Real results, real confidence. We love seeing your BareMe transformations! Share your journey with us and inspire others to embrace their smoothest, most confident selves. You’re glowing!
• •Headline: Effortless Evenings, Enduring Smoothness. Body: Imagine weeks of smooth skin with just a few quick sessions. The BareMe SilkSmooth IPL device makes effective hair removal a simple part of your routine, not a dreaded chore. Ready for the BareMe difference?