Brand Tone

Reflective & Introspective, Creative & Artistic, Curious & Inquisitive, Authentic & Personal, Humorous (Subtle)

Brand Values

• •Curiosity
• •Meaning-Making
• •Authenticity
• •Observation
• •Artistic Expression
• •Embracing Imperfection

Best Practices

• •Embrace Reflective Language: Use words and sentence structures that encourage thought and introspection. Ask questions that prompt the audience to look inward or see things from a new perspective.
• •Maintain a Personal Voice: Write as Steve Marsh, the individual creator. Share personal anecdotes, thoughts, and creative processes to maintain authenticity. Let his curiosity and passion shine through.
• •Infuse Subtle Humor and Humility: Especially when discussing deeper topics (like in "Barely Zen"), a touch of lightheartedness or acknowledging the "unscientific" nature can make the content more relatable and less prescriptive.
• •Focus on Storytelling through Observation: Whether describing a photograph or a life lesson, frame it as an observation or a story found in the everyday. Highlight the details and the emotions they evoke.
• •Keep it Visually Connected: Since photography is central, ensure the copy complements the visuals. Use descriptive language that enhances the mood or message of the images, and ensure calls to action lead to visually engaging content.

Social Perception

As an Artist/Photographer: He is perceived as a skilled photographer with a distinct artistic eye. His followers appreciate the aesthetic quality of his work and the thoughtful way he presents it. As an Author/Thinker: Through his book and blog, he is seen as someone offering a unique and accessible perspective on life, blending creativity with introspection. Engaging & Approachable: His social media interactions and the personal nature of his content likely foster a sense of connection with his audience. The brand seems to appeal to individuals interested in art, photography, travel, personal reflection, and creative living.

Copy Examples

• •Instagram Post (Showcasing a landscape photo): Found this quiet corner of the world today. It’s in these untouched moments, between the light and the shadow, that the loudest stories are often whispered. What stories do you see? #CreativeObservation #MeaningInStillness #BarelyZen
• •Facebook Ad (Promoting "Barely Zen" book): Life isn’t always a straight line, and that’s okay. 'Barely Zen: A Completely Unscientific Guide To Life' is for anyone curious about navigating the beautiful mess with a touch of humor and a lot of heart. Ready to explore? Link in bio. #BarelyZen #UnscientificGuide #CreativeLiving
• •Website Blog Title: The Art of Getting Lost: How Wandering Can Lead to Creative Breakthroughs.
• •Tweet (Sharing a new photo print): New print added to the shop! Captured this one on a whim, chasing that fleeting moment where the ordinary felt extraordinary. Hope it brings a little bit of that wonder to your space. ✨ #ArtPhotography #SteveMarshCreative #NewCollection
• •YouTube Video Description (For a travel vlog): Join me as I (somewhat haphazardly) explore [Location]. It wasn't just about the sights, but about the feeling of being wonderfully small in a big, fascinating world. Sometimes the best discoveries are the ones you don't plan. What have you discovered lately? #TravelPhotography #Curiosity #AdventureLog