Brand Tone

Passionate & Enthusiastic, Knowledgeable & Educational, Friendly & Approachable, Personal & Authentic, Quality-Focused & Dedicated

Brand Values

• •Passion for Orchids
• •Quality & Health of Plants
• •Customer Education & Support
• •Community
• •Heritage & Authenticity
• •Care & Diligence

Best Practices

• •Infuse copy with genuine enthusiasm for orchids. Use descriptive, evocative language to convey their beauty and uniqueness.
• •Position the brand as a helpful expert. Offer tips, guides, and insights freely, reinforcing the commitment to customer success.
• •Incorporate the brand's heritage and the owner's personal journey where appropriate to build connection and trust. Address customers in a friendly, welcoming manner.
• •Consistently highlight the health and quality of the orchids. Mention the care taken in growing and shipping to reassure customers.
• •Use inclusive language. Encourage interaction, questions, and sharing of experiences, especially in social media and live event promotions.

Social Perception

Highly Trusted, Expert & Knowledgeable, Excellent Customer Service, Passionate Grower, Community-Oriented

Copy Examples

• •From Our Greenhouse to Your Home: Discover the Passion of Barefoot Orchids. Hand-selected, healthy orchids grown with generations of love and expertise.
• •Just In! This stunning [Orchid Name] is a true showstopper. With vibrant [color] blooms and robust growth, it’s a testament to our dedication to quality. Ready to thrive in your collection with our expert care tips.
• •Wondering when to repot your beloved orchid? 🤔 Our latest blog post breaks it down, step-by-step! At Barefoot Orchids, we’re not just about selling plants; we’re about helping your passion bloom. Link in bio! #OrchidCare #BarefootOrchidsTips
• •Don't Miss Our Live Orchid Showcase! Join Jason and Rosaura this Sunday at [Time] for a first look at new arrivals and some hidden gems. It’s more than a sale; it’s a gathering of our Barefoot Orchids family! See you there!
• •Rooted in a family legacy stretching back five generations in Florida, Barefoot Orchids began with a great-grandmother's love for these captivating plants. Today, we share that same passion and over 20 years of growing experience with you, offering not just exquisite orchids, but the knowledge to help them flourish.