Brand Tone

Welcoming & Friendly, Expert & Knowledgeable, Passionate & Enthusiastic, Community-Focused, Modern & Evolving

Brand Values

• •Community: Fostering a welcoming environment where archers of all levels can connect and feel a sense of belonging.
• •Expertise & Quality: Providing knowledgeable service, top-brand products, and skilled technical support.
• •Customer Experience: Ensuring customers feel confident, informed, and excited, with a focus on personalized service and a positive atmosphere.
• •Passion for Archery: Sharing a genuine love for the sport, from recreational shooting to bowhunting and competition.
• •Inclusivity: Catering to all ages and skill levels, from first-timers and families to experienced hunters and competitive archers.
• •Legacy & Growth: Honoring the shop's long history while innovating and expanding to meet the evolving needs of the archery community.

Best Practices

• •Always Be Welcoming: Use inclusive language. Address beginners and experts with equal respect. Phrases like "everyone is welcome," "no experience necessary," or "whether you're new to archery or a seasoned pro" reinforce this.
• •Show, Don't Just Tell Expertise: Instead of just saying "we are experts," share tips, explain techniques (like Jeff's YouTube videos), or talk about the quality of the brands you carry. This builds credibility naturally.
• •Inject Passion and Enthusiasm: Let your love for archery shine through. Use vibrant language when describing the sport or community events. Share success stories (with permission) to highlight the joy of archery.
• •Foster Community: Use "we" and "our community" to create a sense of belonging. Encourage interaction on social media. Highlight local events and customer achievements.
• •Balance Legacy with Modernity: Acknowledge the shop's long history and trusted reputation while also showcasing the new improvements, energy, and modern approach the new owners bring. Use phrases that bridge the past and future, like "continuing the legacy with fresh energy."

Social Perception

Highly Recommended, Go-To Place for Archery Needs, Supportive & Welcoming, Excitement about New Ownership, Long-Standing Reputation

Copy Examples

• •Headline: Step Up to the Line. Your Archery Journey Starts Here. Body: Whether you're curious about your first shot or a seasoned archer honing your skills, Barefoot Archery is your community. Friendly experts, top gear, and a welcoming range await. Discover the passion. #BarefootArchery #CharlotteArchery #ArcheryLife
• •Headline: More Than a Shop, It's a Legacy. Reimagined. Body: Since 1966, Barefoot Archery has served Charlotte. Now, with fresh energy, we're building on that heritage. Experience our modernized shop, expert bow tuning, and the same commitment to every archer that walks through our doors. #ArcheryCommunity #NewEra #BarefootLegacy
• •Headline: Date Night with a Twist? Aim for Fun! Body: Tired of the same old dinner-and-a-movie? Try our Date Night Archery! It's fun, engaging, and you might just discover a new shared passion. No experience needed – just a willingness to try something new! Book your lane online. #DateNightIdeas #CharlotteNC #TryArchery
• •Headline: From Backyard Curious to Bullseye Confident. Body: Our certified coaches are here to guide you. With personalized lessons for all ages and skill levels, we’ll help you build a solid foundation and hit your archery goals. Kids' camps and adult programs available! #ArcheryLessons #SkillBuilding #FamilyFun
• •Headline: Your Hunt Starts with the Perfect Tune. Body: Owner Jeff Cordero, a lifelong archer and hunter, knows what it takes. Bring your bow to Barefoot Archery for expert tuning and service. We'll get you dialed in for the season, ensuring every shot counts. #Bowhunting #ArcheryTech #ExpertService