Brand Tone

approachable, caring, and expert-backed

Brand Values

• •Effectiveness and Quality
• •Affordability
• •Self-Care and Wellbeing
• •Natural Ingredients
• •Cruelty-Free

Best Practices

• •Emphasize Care and Solutions: Always frame copy around how the products help and care for the customer, solving their specific foot and hand concerns.
• •Highlight Expertise (Subtly): Leverage the Margaret Dabbs connection to build trust, but keep the tone accessible and not overly clinical. Phrases like "expertly formulated" or "podiatrist-approved" can be effective.
• •Use Positive and Uplifting Language: Focus on the positive outcomes of using the products – comfort, health, confidence.
• •Incorporate Key Ingredient Callouts: Briefly mention beneficial natural ingredients to reinforce quality and transparency.
• •Maintain a Friendly and Approachable Voice: Even when discussing specific foot problems, keep the language encouraging and supportive, avoiding jargon where possible.

Social Perception

Customers and the public generally perceive Bare Feet & Hands by Margaret Dabbs positively. It's seen as a trustworthy and effective brand, particularly for those seeking solutions for specific foot concerns. The connection to Margaret Dabbs adds a layer of credibility. Users appreciate the quality of the products relative to their price. There's a perception of the products being a treat or a small luxury for everyday self-care.

Copy Examples

• •Tired, achy feet? Give them the expert care they deserve. Our Soothing Foot Soak, blending natural Manuka Honey and Ginger, is your first step to happy, healthy feet. #BareFeetUK #FootCare
• •Don't let dry hands hold you back. Our Conditioning Hand Cream, enriched with [mention key ingredient e.g., Aloe Vera and Sweet Almond Oil], absorbs quickly to leave your hands feeling soft, smooth, and ready for anything. Affordable luxury by Margaret Dabbs. #BareHands #MargaretDabbs
• •Step into comfort with Bare Feet & Hands. From our cult-favorite Cracked Heel Balm to our invigorating Exfoliating Foot Scrub, discover professional-quality care at home. Because everyone deserves happy feet! #HealthyFeet #SelfCareSunday
• •Why choose Bare Feet & Hands? ✨ Expert formulations by Margaret Dabbs ✨ Responsibly sourced ingredients ✨ Cruelty-free, always ✨ Visible results you'll love. Experience the difference. #BareFeetRoutine #QualitySkincare
• •Treat your feet to a spa day, any day! Our Foldable Foot Spa and range of luxurious soaks and creams make pampering easy and affordable. Your feet will thank you! #HomeSpa #HappyFeetHappyLife