Brand Tone

aspirational yet accessible

Brand Values

• •Quality and Freshness
• •Convenience
• •Health and Nutrition
• •Customer-Centricity

Best Practices

• •Prioritize Clarity and Simplicity: Use clear, concise language that is easy to understand. Avoid industry jargon or overly complicated health terms. The focus should be on the benefit to the customer: delicious, healthy food that saves them time.
• •Maintain a Positive and Empowering Tone: Frame healthy eating not as a chore, but as an achievable and enjoyable part of a successful lifestyle. Use active, energetic verbs and positive adjectives.
• •Showcase Quality Through Visuals: Continue to use high-quality, professional photography and videography that highlights the freshness of the ingredients and the appeal of the finished meals. Consistency in visual branding across all platforms is key.
• •Leverage Customer Testimonials: Regularly share positive reviews and user-generated content (with permission). This not only provides social proof but also ensures the brand's voice reflects the positive experiences of its customers.
• •Be Guided by Your Core Values: Every piece of copy, from a tweet to a menu description, should reflect the brand's commitment to quality, convenience, and health. Before publishing, ask if the content aligns with these foundational principles.

Social Perception

The public perceives Bare Chefs as a premium, healthy, and convenient food option. Customers see them as a solution to the common problem of finding nutritious food when short on time. They are described as a 'top-rated' spot with reviews highlighting the great taste and high-quality ingredients. The brand is seen as a welcome and modern addition to the Newcastle food scene.

Copy Examples

• •Fuel your focus. Our new Seared Eye Fillet Bowl is crafted by chefs to power you through your busiest days. High-quality protein, fresh greens, and zero compromises on taste. Grab yours and conquer your to-do list. #BareChefs #HealthyEating #Newcastle
• •Elevate your team's lunch break. With Bare Chefs' corporate catering, you can provide nutritious, chef-prepared meals that boost productivity and well-being. Delicious, convenient, and delivered to your office. Inquire today.
• •Tired of the trade-off between a quick meal and a healthy one? At Bare Chefs, we believe you deserve both. Discover our menu of delicious, ready-to-eat meals made from the freshest local ingredients. Your best lunch is just a visit away.
• •(Scene: A montage of fresh ingredients being prepped in a clean kitchen, followed by a shot of a smiling customer grabbing a meal from the fridge.) Narrator: Life's fast. Your food shouldn't be an afterthought. Bare Chefs. Real food, real fast. #EatWell #LiveWell
• •The secret to a more productive workday? A better lunch. Bare Chefs offers chef-crafted, healthy meals for busy professionals. Stop by our Honeysuckle Drive location and taste the difference. #BareChefsNewcastle