Brand Tone

passionate, craft-oriented, and down-to-earth

Brand Values

• •Quality & Craftsmanship
• •Purity & Simplicity
• •Sustainability & Ethics
• •Transparency & Education
• •Passion
• •Community

Best Practices

• •Embrace Simplicity and Honesty: Reflect the 'bare bones' philosophy in your language. Be direct, clear, and avoid excessive jargon or overly elaborate descriptions. Focus on the purity of the ingredients and the process.
• •Share the Passion: Let the founders' enthusiasm for chocolate and craft shine through. Use evocative language that conveys the care and dedication involved in making each bar.
• •Educate and Inform: Explain the 'bean to bar' process, the significance of single-origin cacao, and the unique flavour notes. Help customers appreciate the craft and the quality they are experiencing.
• •Highlight Sustainability and Ethics: Consistently weave in your commitment to recycled packaging, ethical sourcing, and supporting farmers. This is a key differentiator and resonates with conscious consumers.
• •Maintain an Approachable and Personal Voice: Even as a premium brand, keep the tone friendly and inviting. Share stories, connect with your audience on a human level, and make them feel part of the Bare Bones community. Consider including personal notes or touches where appropriate, as customer reviews suggest this is appreciated.

Social Perception

award-winning chocolate maker, ethical and sustainable practices, minimalist and aesthetically pleasing branding and packaging, passionate small business, unique and distinct flavour profiles, premium, high-quality offering

Copy Examples

• •Discover the true taste of cacao. Our [Origin] bean-to-bar chocolate is crafted with just three simple ingredients, letting the unique flavours shine. Pure. Ethical. Delicious.
• •From bean to bar, with passion. We meticulously roast, grind, and conche our single-origin cacao in small batches right here in Glasgow. Experience the difference craftsmanship makes.
• •Good for your taste buds, good for the planet. Our chocolate is wrapped in recycled and compostable packaging, because we believe in honouring the farmers, the cacao, and our earth.
• •Meet the makers, Cameron and Lara. What started as a fascination with specialty coffee and food became Bare Bones Chocolate – our dream of creating incredible chocolate, sustainably.
• •Unlock a world of flavour. Each of our single-origin bars tells a story of its terroir. Let us take you on a journey from [Origin 1 with its notes] to [Origin 2 with its notes]. Which will be your favourite?