Brand Tone

Aspirational & Evocative, Authentic & Grounded, Warm & Inviting, Respectful & Conscious, Slightly Rugged & Refined

Brand Values

• •Connection
• •Quality & Durability
• •Sustainability & Ethical Responsibility
• •Authenticity & Simplicity
• •Philanthropy & 'Doing Good'
• •Inspiration & Guidance

Best Practices

• •Emphasize Connection & Community: Use language that speaks to shared experiences, gathering, and the joy of connecting with nature and loved ones.
• •Highlight Quality & Durability with Evocative Language: Instead of just saying 'strong,' use phrases like 'heritage quality,' 'built to last generations,' or 'enduring craftsmanship.'
• •Weave in Sustainability Naturally: Mention B-Corp status or eco-friendly practices as a supporting value, reinforcing the brand's integrity without being preachy.
• •Maintain an Authentic & Grounded Voice: Avoid overly trendy jargon. Use clear, sincere language that reflects the brand's 'back-to-basics' ethos.
• •Use Aspirational Yet Accessible Imagery and Words: Inspire customers with the possibilities of outdoor living, while ensuring the tone remains welcoming and inclusive. Focus on the experience and feelings the products enable.

Social Perception

High-Quality Provider, Aesthetically Pleasing, Ethically Minded, Associated with a Desirable Lifestyle, Trustworthy

Copy Examples

• •Headline: Rekindle Connection. Discover Barebones. Body: More than just outdoor gear, Barebones provides the tools to gather, create, and share moments that matter. From the crackle of the fire pit to the bounty of your garden, find what feeds your soul.
• •Headline: Built for a Lifetime of Stories. Body: Our heritage-quality cast iron and durable outdoor essentials are crafted not just to endure, but to become part of your cherished traditions. Adventure awaits.
• •Headline: Consciously Crafted. Wildly Enjoyed. Body: As a certified B Corporation, we believe in gear that’s as good for the earth as it is for your adventures. Experience the Barebones difference – thoughtfully designed, responsibly made.
• •Headline: The Art of Outdoor Living, Elevated. Body: From garden to table, fire pit to open flame cooking, our thoughtfully designed tools enhance every outdoor moment. Embrace the elements, create memories.
• •Headline: Simple Pleasures, Perfectly Equipped. Body: Return to what’s essential. Barebones Living offers timeless, functional pieces for cultivating, cooking, and connecting in the great outdoors.