Brand Tone

Established & Trustworthy, Community-Focused & Friendly, Professional & Quality-Oriented, Supportive & Celebratory, Traditional yet Adaptive

Brand Values

• •Heritage & Craftsmanship
• •Quality & Excellence
• •Customer Satisfaction & Service
• •Recognition & Celebration
• •Community Commitment
• •Adaptability & Evolution

Best Practices

• •Emphasize Heritage and Trust: Regularly incorporate phrases that allude to their long history (e.g., "nearly a century of craftsmanship," "Portland's trusted choice since 1924") to reinforce their established and trustworthy nature.
• •Highlight Community Connection: Use language that reflects their local roots and involvement (e.g., "proudly serving Portland," "celebrating our community's best," "your local awards specialist"). Mentioning local partnerships or events when appropriate can strengthen this.
• •Focus on the "Why" Behind the Award: Go beyond describing the product. Talk about the achievement, the recognition, and the feeling of appreciation it brings (e.g., "honoring dedication," "celebrating milestones," "making excellence shine").
• •Maintain a Warm and Professional Voice: The tone should be approachable and friendly, yet professional and knowledgeable. Avoid overly casual slang, but ensure the language is welcoming and customer-centric.
• •Showcase Quality and Craftsmanship: Consistently mention the quality of materials, the skill involved (e.g., "expert engraving," "fine details," "lasting quality"), and their diverse capabilities to underscore their commitment to excellence.

Social Perception

A long-standing, reputable local business, A reliable provider of quality awards, Community-oriented and supportive, Focused on the meaning behind the award

Copy Examples

• •Headline: Celebrating Portland's Achievements Since 1924. Body: For nearly a century, Bardy Trophy has been helping our community honor its brightest moments. From little league championships to corporate milestones, we craft quality awards that tell a story of dedication and success. Let's celebrate your next achievement together.
• •Headline: More Than Just an Award – It's a Mark of Excellence. Body: At Bardy Trophy, we understand the power of recognition. That's why we pour quality craftsmanship and a passion for celebration into every piece we create. Discover our range of custom trophies, plaques, and gifts designed to make a lasting impression.
• •Headline: Your Local Partner in Recognition. Body: Proudly serving Portland, Bardy Trophy offers personalized service and expert craftsmanship for all your award needs. We’re here to help you find the perfect way to say "well done" and make someone feel truly valued.
• •Headline: From Our Workshop to Your Awards Ceremony. Body: Combining time-honored techniques with modern design, Bardy Trophy delivers exceptional awards that stand the test of time. Trust our heritage of quality for your next event. Visit us online or in our historic Portland store.
• •Headline: The Art of Appreciation, Crafted with Care. Body: Every achievement deserves to be celebrated. Bardy Trophy specializes in creating beautiful, custom awards that capture the spirit of success. Let us help you honor the moments that matter.